Manager, Social Media Strategy & Content

About Oceanspray

• Ocean Spray is hiring for a(n) Manager, Social Media Strategy & Content!
• We’re a team of farmers, thinkers, creators, and doers.
• Whatever your title, whatever your role — it always comes back to this: we’re a farmer-owned co-op where everyone rolls up their sleeves to get the job done.
• Three maverick farmers started it all — and we’ve been making our own way ever since.
• We're all about flexibility!
• We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.
• You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce.
• But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative?
• They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future.
• Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:
• G rower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable R esults – Guided by purpose, we are focused on delivering results for our grower-owners.
• I ntegrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive T eamwork – We build diverse and inclusive teams that strengthen our cooperative.

Responsibilities

• Define Ocean Spray's Social Vision Develop and own a forward-looking social media vision and content strategy that reflects Ocean Spray's brand ambition, creative direction, and business goals.
• Establish a clear point of view on the role social should play across brand building, culture, community, commerce, and consumer engagement.
• Move the organization from reactive social execution toward a proactive, strategically-led content ecosystem.
• Identify emerging opportunities, platforms, and consumer behaviors that will shape the future of the brand's social presence.
• Lead Organic Social Content Strategy Develop distinct content frameworks, editorial approaches, and creative systems that deliver consistent, compelling brand storytelling across channels.
• Introduce new content formats, narrative structures, creator models, and production approaches that evolve beyond historical playbooks while maintaining strong performance.
• Ensure content reflects Ocean Spray's creative standards and brand voice while remaining relevant to social audiences.
• Balance participation in culture and trends with a disciplined focus on long-term brand equity and distinctiveness.
• Provide creative direction and guidance on content concepts, campaigns, creator collaborations, and real-time opportunities.
• Build and Scale Social Capabilities Help design the future-state social operating model, including team structure, workflows, governance, and capabilities.
• Lead, mentor, and inspire a growing team of social strategists, content creators, and community managers as the function expands.
• Build strong partnerships across Brand, Creative, Communications, Consumer Insights, and Marketing teams.
• Foster a culture of experimentation, learning, and creative excellence.
• Manage Social Agency, Creators and Technology Partnership Oversee agency relationships, creators and external partners, ensuring strategic alignment, creative quality, and operational efficiency.
• Evaluate, onboard, and integrate new social platforms, content tools, AI-enabled solutions, and emerging technologies.
• Build a cohesive ecosystem of partners that strengthens Ocean Spray's social capabilities and impact.
• Establish clear processes, expectations, and measurement frameworks Drive Performance & Continuous Improvement Define KPIs and success metrics that balance engagement, brand health, audience growth, and business impact.
• Translate social insights and performance data into actionable recommendations and strategic decision-making.
• Champion a test-and-learn mindset to continually improve content effectiveness and operational efficiency.
• Communicate social performance, opportunities, and strategic recommendations to senior leadership.

Requirements

• Qualifications

Required Experience

• 5+ years of experience in social media strategy, content strategy, digital marketing, or integrated brand communications.
• Proven experience developing and leading social strategies for major consumer brands, agencies, or media organizations.
• Demonstrated ability to build content ecosystems that drive both brand growth and audience engagement.
• Experience managing agencies, creators, production partners, and cross-functional stakeholders.
• Strong understanding of the social media landscape, platform evolution, creator economy, and content trends.
• Education
• Bachelor's or University Degree (Required)
• Work Experience: At least 5 Years of Experience

Preferred

• Experience Experience building, leading, or optimizing social media team structures Experience developing content strategies across organic social, influencer, community management, and social-first creative.
• CPG, food and beverage, lifestyle, or consumer brand experience preferred.

Pay

Annual Salary: $105,800 - $132,200

• The base salary range information above serves as a guideline of the position’s typical hiring range.
• We value and appreciate what makes you unique and will consider a variety of factors when determining an offer.
• These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations.
• Certain positions may be eligible for short-term and long-term incentive rewards.

Benefits

• Complete insurance package on Day-1 that includes a plethora of health and wellness programs
• Health, Dental and Vision insurance
• Health savings account
• Flexible spending account
• Life and accident insurance
• Employee assistance program
• Telehealth services

1:1 health coaching

• Supportive benefits for all the stages of your life
• 401(k) with up to 6% Company matching; additional potential discretionary match at year-end
• Short-Term Incentive/Performance bonuses
• Flexible scheduling options
• Vacation pay, up to three weeks of time (pro-rated for your first year of employment)
• Holiday pay for 12 holidays
• Career development and growth opportunities
• Tuition/Education assistance programs
• Access to LinkedIn Learning
• Scholarship programs for children of employees
• Parental leave
• Bright Horizons Family Solutions – Back-up care, tutoring, etc.
• Adoption assistance
• Bereavement leave
• Up to $300 fitness reimbursement
• Up to $300 massage reimbursement
• Employee appreciation events
• Employee discounts
• Charitable giving

Position Location

This will be a hybrid role based out of our seaport location in Boston, MA with Mondays and Fridays remote.

Equal opportunity

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
• For MA Applicants – It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
• Any employer who violates this law shall be subject to criminal penalties and civil liability.