Junior Brand Manager

Role Executes/Deploys consumer-centric brand strategies and activations to drive growth and equity for Juice category and Beverages in Azerbaijan.

Responsibilities

• Uses consumer insights and data analysis available to identify target segments, shape brand positioning, optimize marketing channels, and ensure consistent brand experiences that maximize business results.
• The role supports a defined product portfolio, and collaborates with cross-functional teams to deliver product launches, campaigns, promotions.
• Monitor brand, promotion, and portfolio performance; conduct market, consumer, and competitive analysis; prepare performance reports and recommend actions to drive business growth.
• Support development of brand strategy, annual operating plans (AOP), and business growth strategies through analysis of market data, consumer insights, and business performance.
• Coordinate and support end-to-end New Product Development (NPD) projects, including readiness tracking, gate process management, product code creation, pricing setup, and launch execution.
• Lead packaging artwork and POSM development processes, ensuring compliance with brand standards, legal requirements, and launch timelines.
• Manage brand activation and campaign execution, including brief development, agency coordination, rollout tracking, and monitoring of execution quality and KPIs.
• Manage relationships with external agencies and vendors, ensuring quality, cost effectiveness, timely delivery, and approval of proposals, estimates, and deliverables.
• Support media planning and execution by coordinating media briefs, evaluating media plans, tracking campaign performance, and providing optimization recommendations.
• Prepare commercial and marketing materials, including sales toolkits, PMR decks, business reviews, launch updates, and stakeholder presentations.
• Manage marketing administration and financial processes, including contract control, documentation management, budget tracking, expense accrual monitoring, and accurate
• Act as the primary marketing contact for the Azerbaijan market, coordinating cross-functional stakeholders, communicating market needs, identifying risks and opportunities, and ensuring alignment with regional business priorities.

Requirements

• Bachelor’s degree in marketing, Business Administration, Economics, or a related field.
• 1-3 years of experience in Brand Marketing, Trade Marketing, Category Management, or FMCG Marketing.
• Experience supporting brand campaigns, activations, product launches, and marketing projects.
• Analytical thinking and attention to detail.
• Strong ownership, accountability, and execution focus.
• Proficient in MS Office programs, with focus on Excel and PowerPoint.

Preferred

• FMCG industry experience is preferred.
• Azerbaijani: Native / English: Advanced / Russian: Upper-Intermediate