Head of Insights

Head of Insights Job Description Head of Insights So, who are we?

What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

This role reports into the Marketing & Growth Director and sits on the Marketing & Growth Leadership Team, working alongside Brand & Product Marketing, Content, PR & Public Affairs and Creative. You'll also partner closely with Performance, Product, Commercial and Operations, ensuring customer insight informs decisions well beyond marketing activity.

About Ig

• IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
• We didn't pivot to innovation; it's how we've always operated.
• Join us at IG – the future gets built here.
• It really is more than a job.
• We think like a start-up, but we deliver like a FTSE 100 — so the bar is high, and we won't pretend otherwise.

Responsibilities

• You act as the insight engine for the function, translating complex data into clear, compelling narratives that help stakeholders understand what is working, why, and what to do next.
• I G Consumer is looking for a sharp, commercially minded Insight Lead to sit at the heart of our Marketing & Growth function.
• You'll shape how we understand our customers and hold a seat at the Marketing & Growth Leadership Team, using data, research, and competitive intelligence to drive smarter, faster decisions across campaigns, brand, product, commercial and operations.
• You'll be expected to run research and analysis yourself as well as set the strategic agenda, translating complex questions from senior stakeholders into a clear insight plan and delivering the answers personally.

Strategy & stakeholder leadership

• Be the voice of the customer on the Marketing & Growth leadership team, contributing an insight-led perspective to strategic planning, campaign prioritisation, and commercial decision-making
• Own the Insights roadmap, partnering closely with Product, Commercial and Operations leadership to ensure insight informs operational decisions, not just marketing activity.
• Act as a trusted advisor to senior stakeholders, constructively challenging with data and translating ambiguous business questions into a clear insight agenda and actionable recommendations.
• Define and own the future shape of the Insights function – team structure, capability, hiring, with accountability for developing into senior insight practitioners

Consumer & behavioural insight

• Design and execute primary research programmes (quantitative and qualitative), ensuring they are methodologically robust, to develop a deep understanding of IG's existing and prospective customers, their motivations, behaviours, and unmet needs.
• Partner with Head of Data & Analytics to analyse behavioural data to uncover trends, patterns, and actionable insights that inform marketing strategy and campaign planning
• Lead the development of self-service tools which allow stakeholders to remain consistently informed

Competitive & market intelligence

• Monitor the competitive landscape, tracking competitor positioning, messaging, product developments, and marketing activity.
• Synthesise market intelligence into clear strategic briefings that help senior stakeholders understand the external environment and identify opportunities.
• Performance insight & reporting Partner with Head of Brand, PR and Content to evaluate marketing performance, going beyond surface-level metrics to surface the 'so what' behind the numbers.
• Develop and iterate a scalable reporting framework that enables consistent, data-driven decisions across the function.
• Insight capability & vendor management Champion a culture of insight-led decision making across Marketing & Growth, proactively identifying opportunities where data and research can add value.
• Manage relationships with external research vendors and platforms (e.g. Qualtrics), ensuring quality outputs and value for money.

Requirements

• Experience leading insight strategy at a senior stakeholder or leadership team level
• Strong analytical skills with hands-on experience using data analytics software like SPSS, Python or Askia Demonstrable experience designing and running primary research programmes using platforms such as Qualtrics Proven ability to synthesise multiple data sources — quantitative, qualitative, and competitive — into cohesive, actionable strategic insight.
• Passionate about customers and believe the best commercial decisions begin with meaningful insight
• You build trusted relationships and influence stakeholders across different functions and levels of seniority
• Experience partnering across Marketing, Product, and Operations functions to embed insight into decisions beyond marketing.
• Commercially minded with a genuine curiosity about consumer behaviour and what drives performance across multiple markets.
• Experience integrating AI in workflows or an interest in learning how to do so Desirable Experience working in fintech, financial services, or another regulated, performance-driven sector.
• Experience working both agency side and in an house insight team Experience building or evolving an insight capability from the ground up, including introducing new tools, processes, or frameworks.
• Knowledge of data privacy regulations (e.g. GDPR) and their implications for research and analytics.

Benefits

• We work hybrid, which means three days in the office.
• We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it.
• Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes o n.

Number of openings 1