Associate Marketing Director

Job Description: Job Summary： Lead Mars Snacking Ice Cream category brand development and growth strategy, including portfolio management, occasion building, and go-to-market strategy. What will be your main Roles & Responsibilities: Innovation & Portfolio Lead Ice Cream’s beyond-product innovation with aligned strategy and concepts.

Go-to-market Strategy Represent Ice Cream in Mini/CVS channels, New Retail, and E-com channels Provide channel insights to support brand growth strategy Communication & Activations Lead Ice Cream’s communication strategy and marketing campaign activation. Direct cross-functional teams and agencies to deliver brand activations in a quality and effective manner, and manage global sharing and communication.

What we are expecting: 8 years or above brand marketing experience in top FMCG companies Proven record in brand marketing across multi-media platforms, including digital, social & experiential. Excellent presentation, communication, and negotiation skills; Be a creative and strategic thinker, with a strong consumer-centric mindset to apply an insight-driven approach.

Have experience working with multiple stakeholders internally and externally in a complex and challenging environment. Be comfortable working with changes and ambiguity, and be innovative to make breakthroughs. Have a can-do spirit, passion for winning, strong people agility, and be self-motivated. Fluent in English and Mandarin, both written and oral. What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry-competitive salary and benefits package, including a company bonus.