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Associate Creative Director – Creative & Content (Non-Fiction), Streaming – Hindi Specials

Jiostar

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  • Drive creative framework, season arcs, and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments.
  • Brief, review, and refine promo content to ensure alignment with the show’s narrative arc and marketing objectives.

Responsibilities

  • Lead and support casting decisions by identifying strong on-screen personalities and collaborating with talent teams, agencies, and production partners.
  • Own creative supervision from scripting to final masters for launches, weekend specials, and finales, ensuring strong episodic flow, drama points, GFX integration, and adherence to content standards.
  • Conceptualize and execute film, web series, celebrity, and brand integrations, including anchor links, customized branded moments, contests, and on-ground integrations aligned with creative and commercial objectives.
  • Supervise live streams and platform-specific content, ensuring smooth playout, compliance, and optimized viewer experience through cross-functional coordination.
  • Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction.
  • Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests).