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Product Lead B2C

Platinumlist

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Product Lead B2C

Platinumlist · Dubai, United Arab Emirates · Full-time · Posted 2026-10-13

Responsibilities

  • Define the product strategy and roadmap in close collaboration with the senior management team and other key stakeholders, ensuring alignment with the organization’s objectives;
  • Lead the B2C team towards achieving the goal;
  • Help in management and growth product team;
  • Drive the development of innovative products and services, establishing new unique selling propositions in key markets and ensuring differentiation from competitors;
  • Maintain comprehensive visibility of product operations and growth, facilitating timely data-informed decisions across the organization;
  • Develop and manage the end-to-end process for collecting business requirements, incorporating inputs from Executives, and ensuring comprehensive understanding and alignment;
  • Work collaboratively with the product development team to validate and deliver successful products through design, build, test, release, and maintenance while ensuring revenue, efficiency, and customer satisfaction goals are met;
  • Maintain a deep understanding of our data and analytics to incorporate into product planning;
  • Communicate the state of projects across;
  • Conduct and analyze various A/B testing use cases and optimizations to improve conversions.

Requirements

  • 4-5+ years experience in product management, preferably B2C E-com, Ticketing, Travel;
  • 1-2+ years experience with a lead role;
  • English and Russian proficiency is a must;
  • Experienced working as part of a distributed & remote team;
  • A great sense for business, technology, and UX -with proven ability to work with business stakeholders, and developers, in a dynamic environment;
  • Ability to ask the right questions, and use both quantitative and qualitative metrics to answer them;
  • Conducting user interviews, focus groups, or usability testing;
  • Understanding how web applications are structured (APIs, front-end frameworks, hosting, cloud services);
  • Proficiency in interpreting data from Google Analytics, Metabase, Looker Studio, and Excel/Google Sheets;

Description

  • About Us: We are a pioneering leader in the online event guide and ticketing solution industry and have been revolutionizing the event landscape in the Gulf region since 2009.
  • As the largest ticketing provider in the MENA, we proudly serve an extensive array of events across the United Arab Emirates, Saudi Arabia, Oman, Bahrain and other countries.
  • About the role: as an experienced Product Lead B2C, you’ll play a pivotal role in shaping the future of our B2C products across various countries.

Requirements

  • Experience in A/B testing;
  • Experienced with agile planning, development, and communication management tools: JIRA, Slack, and similar;
  • Experience working across multiple teams and delivering platform-wide solutions would be an advantage;
  • Experience working on ticketing platforms, e-commerce websites, and marketplace would be an advantage;
  • Experience working with AI-agents and LLM-models for improving process and clients features would be an advantage.
  • Ability to create, maintain, and adapt product roadmaps;
  • Prioritize features based on strategic impact, user value, and ROI;
  • Translating high-level company objectives (OKRs) into actionable product/feature goals;
  • Negotiating requirements, timelines, and resources with senior leadership, cross-functional teams, and external partners;
  • Creating user personas and journeys;
  • Working effectively with designers, developers, QA testers, marketing, finance, and ops teams;
  • Comfortable leading demos, retrospective sessions, and stakeholder briefings;
  • Identifying market gaps, staying current with competitor offerings, discovering strategic growth areas.

Benefits

  • A dynamic and inclusive work environment;
  • The opportunity to work with a leading ticketing provider in GCC;
  • A chance to contribute to the entertainment industry and help shape experiences for millions of users;
  • Help with relocation or remote working format;
  • Competitive salary and benefits.

Apply

[Apply at Platinumlist](https://apply.workable.com/platinum-list/j/15D4E66151/apply)