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Local SEO Sales Representative

Pavago

Responsibilities

  • Identify small and medium-sized businesses that could benefit from local SEO services.
  • Build a consistent sales pipeline through cold calls, emails, and social outreach.
  • Prioritize prospects based on their potential needs and likelihood of conversion.
  • Lead discovery conversations to understand prospects’ online visibility challenges and business goals.
  • Explain local SEO services and how they can help businesses reach more local customers.
  • Qualify inbound and outbound leads based on fit, potential value, and conversion likelihood.
  • Prepare and present service proposals tailored to prospect needs.
  • Address objections confidently and communicate the value of local SEO solutions.
  • Follow up consistently with prospects and guide them toward a purchasing decision.
  • Maintain accurate CRM records, including prospect details, communication history, and next steps.
  • Track pipeline progress and ensure opportunities receive timely follow-up.
  • Keep sales activity organized so potential deals do not fall through the cracks.
  • Work toward defined monthly revenue targets and sales quotas.
  • Monitor performance against targets and identify areas that need improvement.
  • Proactively communicate challenges, seek support when needed, and adjust outreach strategies to improve results.
  • You’ll begin by reviewing your pipeline and prioritizing prospects most likely to move forward. Much of your day will involve outbound prospecting, including cold calls, emails, and follow-ups with business owners. You’ll lead discovery calls, explain local SEO solutions, address objections, and guide prospects through the sales process.
  • Between conversations, you’ll update your CRM, review pipeline performance, refine your outreach approach, and coordinate with the team when additional support is needed to close a deal. Most communication is asynchronous, with check-ins as needed to align on priorities and pipeline health.

Requirements

  • Strong verbal and written English communication skills.
  • Ability to explain technical concepts in clear, persuasive language.
  • Ability to work independently in a fully remote environment and manage daily priorities.
  • Strong prospecting, objection-handling, follow-up, and closing skills.
  • A results-driven mindset with the ability to monitor and take ownership of sales performance.

Local SEO Sales Representative

Pavago · Colombia (Remote) · — · Posted 2026-10-09

About the Role

We’re looking for a proactive, results-driven Local SEO Sales Representative to help small and medium-sized businesses improve their online visibility through local SEO services.

In this role, you’ll own the sales process from prospecting and lead qualification to discovery calls, proposals, follow-ups, and closing deals. You’ll need strong communication skills, a consultative sales approach, and a working understanding of local SEO to explain how these services help businesses attract more local customers.

This is a remote role for someone who takes ownership of their pipeline, works independently, and consistently strives to meet sales targets.

Required Experience & Skills

  • Demonstrated experience in B2B or B2C sales, preferably selling digital marketing services or recurring-revenue solutions.
  • Working knowledge of local SEO concepts, including Google Business Profile, local citations, map pack rankings, and review management.
  • Experience using a CRM to manage sales pipelines, track prospect interactions, and document follow-up activities.

What Makes You a Strong Fit

  • You take ownership of your sales numbers and know where you stand against your targets.
  • You act early when performance falls behind instead of waiting until the end of the month.
  • You communicate proactively, flag challenges early, and keep stakeholders informed.
  • You are curious about small business owners and take time to understand their challenges rather than relying on scripted pitches.
  • You handle rejection professionally, learn from lost deals, and move quickly to the next opportunity.
  • You are comfortable managing your own schedule, pipeline, and follow-up process without close supervision.

What Success Looks Like

  • A consistent pipeline of qualified prospects is maintained through proactive outreach.
  • Discovery conversations identify genuine business needs and opportunities.
  • Proposals, follow-ups, and objections are handled effectively to move deals toward closing.
  • CRM records remain accurate, organized, and up to date.
  • Monthly sales and revenue targets are consistently pursued and achieved.
  • Sales activity and messaging improve over time based on results and feedback.

Interview Process

  • Application Review
  • Spark Hire Intro Video
  • Client Interview

Offer & Onboarding

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