Data Analytics Support Specialist (Global Commercial Banking)

Data Analytics Support Specialist (Global Commercial Banking) Why Join As a Data Analytics Support specialist at OCBC, you'll be at the forefront of driving business growth through data-driven insights.

About Ocbc

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932.

How?

• By taking the time to truly understand people.
• From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
• Today, we’re on a journey of transformation.
• Leveraging technology and creativity to become a future-ready learning organisation.
• But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.
• We invite you to build the bank of the future.
• Innovate the way we deliver financial services.
• Work in friendly, supportive teams.
• Or simply enjoy a vibrant, future-ready career.
• Your Opportunity Starts Here.
• You'll work closely with stakeholders to identify opportunities, develop solutions, and implement changes that make a real impact.
• If you're passionate about data and want to make a difference, this role is for you.
• How you succeed To succeed in this role, you'll need to be a collaborative problem-solver who can distil complex data into actionable insights.
• You'll work closely with stakeholders to understand their needs, develop targeted solutions, and implement changes that drive business outcomes.
• By leveraging your analytical skills and business acumen, you'll help OCBC stay ahead of the curve in a rapidly changing market.
• What you do Support the deployment of world-class marketing analytics capabilities and practices to improve marketing effectiveness and efficiency of the OCBC Corporate Banking division.

Responsibilities

• Applying data and advanced analytics to drive relevance of the marketing opportunities presented to customers & front-line channels. - Conducting data discovery and other data exploration activities to identify emerging trends and business opportunities to grow the business. - Development and execution of marketing campaigns & event triggers to support customer acquisition, cross & upselling and account activation goals within the Consumer Banking business. - Development and ongoing management of predictive models, campaign reporting, analysis and derivation of key customer metrics. - Provision of ongoing support to segment and product management in the profiling and segmentation of customers as well as conduct of tactical mining to support their business initiatives. - Regular interaction with product and segment managers to understand their business objectives.
• Proactive recommendation on how you think analytics could help them achieve their goals. - Working closely with internal and external stakeholders in campaign design and promote automated solutions for execution efficiency. - Working with Data Engineering team to define the key pipelines of data required to support Business. - Collaborating with Data Scientists to develop predictive and recommendation engines for business overall acquisition, cross-sell and usage strategies. - Working on Business Intelligent reporting tools (Qlikview / Power BI / Tableau). - Experience leveraging low-code and no-code AI tools, including

Requirements

• Knowledge & Experience: - At least 3 years of experience in a data analytics role - Understanding of banking, corporate banking services preferred
• Exposure to database, analytical marketing or campaign management functions. - Ability to analyse, identify, visualize and describe key trends within large datasets - Machine learning, statistical modelling, visualization - Ideally has prior experience of Campaign Management (Unica / SAS /Adobe) and Direct Marketing experiment design concepts - Prior exposure to analytical software tools of leading analytical software tools (such as SAS / Python); leading database environments (Oracle / Teradata / Cloudera Hadoop / SQL); reporting tools (Qlikview / Power BI / Tableau) and/or
• (CRM) platforms (Siebel / Pega / Salesforce). - Experience in tracking digital marketing activities, preferably using with Adobe or Google Analytics Communication & Soft Skills: - Curiosity & a real passion for understanding “why?” - Creativity to see possibilities within the data & translate into compelling stories, decision and actions for non-technical business users. - Strong communication skills and ability to influence the business to take action using data.

Benefits

• Build lasting value in your community.
• Help people grow their assets, business, and investments.
• Take your learning as far as you can.
• Competitive base salary.
• A suite of holistic, flexible benefits to suit every lifestyle.
• Community initiatives.
• Industry-leading learning and professional development opportunities.
• Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Bitbucket and Cloudera Machine Learning, to develop in-house web applications.