Engineering Director – Marketing Technology

Job Description Purpose of the role To lead and manage engineering teams, providing technical guidance, mentorship, and support to ensure the delivery of high-quality software solutions, driving technical excellence, fostering a culture of innovation, and collaborating with cross-functional teams to align technical decisions with business objectives.

About Barclays

• L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right.
• They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Responsibilities

• Lead engineering teams effectively, fostering a collaborative and high-performance culture to achieve project goals and meet organizational objectives.
• Oversee timelines, team allocation, risk management and task prioritization to ensure the successful delivery of solutions within scope, time, and budget.
• Mentor and support team members' professional growth, conduct performance reviews, provide actionable feedback, and identify opportunities for improvement.
• Evaluation and enhancement of engineering processes, tools, and methodologies to increase efficiency, streamline workflows, and optimize team productivity.
• Collaboration with business partners, product managers, designers, and other stakeholders to translate business requirements into technical solutions and ensure a cohesive approach to product development.
• Enforcement of technology standards, facilitate peer reviews, and implement robust testing practices to ensure the delivery of high-quality solutions.
• Director Expectations To manage a business function, providing significant input to function wide strategic initiatives.
• Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business.
• Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally.
• They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.
• All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard.
• The role requires strong engineering leadership across enterprise Marketing Technology, data, APIs and integrations, combined with strong understanding of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem.
• The role leads engineering teams, shapes platform strategy and engineering standards, and partners closely with Marketing, Product, Data, Architecture, Cyber, Operations and Risk.
• Lead and develop high-performing engineering teams, fostering a strong culture of engineering excellence, collaboration, innovation and accountability.
• Own and execute the engineering roadmap for Marketing Technology, aligning platform evolution and investment priorities with PBWM and wider Barclays technology strategy.
• Lead the engineering and evolution of Salesforce Marketing Cloud and the broader Marketing Technology ecosystem, ensuring scalable, secure and resilient architecture.
• Drive modern engineering across marketing platforms, APIs, integrations and data capabilities, connecting Marketing Technology with CRM, customer data and wider enterprise platforms.
• Partner closely with Marketing, Product, Data and Architecture to translate business strategy into sustainable technology capabilities, while driving platform modernisation, simplification and adoption of emerging technologies.
• Be accountable for engineering delivery and platform outcomes across quality, cost, operational resilience, cyber security, data privacy and risk, acting as senior escalation point for complex technology and production issues.

Requirements

• Director – Marketing Technology is accountable for engineering leadership and delivery of Marketing Technology platforms within PBWM, utilising marketing capabilities across the group org.
• The role focuses on building and evolving scalable platforms for campaign management, client communications, audience management and personalised engagement.
• Strong engineering and people leadership experience building, transforming and operating enterprise technology platforms within large-scale, complex and regulated environments.
• Deep understanding of Marketing Technology architecture and capabilities, including campaign management, marketing automation, client communications, audience management and personalisation.
• Strong experience with Salesforce Marketing Cloud or comparable enterprise Marketing Technology platforms, including integration with CRM, customer data and wider digital ecosystems.
• Strong engineering knowledge across APIs, microservices, cloud platforms, data integration and event-driven architectures, with the ability to provide credible technical leadership across complex engineering teams.
• Experience integrating Marketing Technology with customer and prospect data, consent and preferences, and multi-channel communication capabilities, including email and SMS.
• Proven experience shaping platform strategy and engineering roadmaps, and driving modernisation, simplification, automation, engineering standards and operational resilience across complex technology estates.
• Strong leadership and stakeholder management skills, with the ability to translate Marketing strategy into technology priorities and shape adoption of emerging capabilities including AI-enabled marketing, journey orchestration and advanced personalisation