GTM Engineer

Responsibilities

• Use tools like Clay, Outreach, Apollo, Zapier and others to automate outbound efforts via email, LinkedIn, and other channels to augment and extend the efforts of our SDR team
• Use those same tools to identify and act upon web traffic, ad interactions, and third-party intent data to nurture leads into conversion; partner with performance marketing for tracking and ensure data integrity across the funnel
• Own the GTM marketing stack, including data integrity and integrations
• Build and maintain attribution models to track marketing performance across the funnel, from first touch to closed revenue
• Use Clay to build enrichment, scoring, and prospecting workflows
• Build dashboards and reporting to track campaign performance, pipeline contribution, and channel efficiency
• Identify opportunities to automate repetitive GTM processes using Zapier, native APIs, or custom scripts; suggest new tools to add or replace to keep the marketing tech stack current
• Document processes and workflows

Preferred

• Experience with SQL and/or a BI tool (Looker, Tableau, Sigma, etc.)
• Familiarity with ad platforms (Google Ads, LinkedIn, Meta) and conversion tracking setup
• Basic scripting ability (Python, JavaScript) for custom integrations beyond no-code tools
• Experience scaling a marketing tech stack at a high-growth startup

About the Role

We're looking for a GTM Engineer to own the strategy, systems, integrations, and data infrastructure behind our go-to-market motion. You will sit within the marketing team working with our SDR function, marketing operations, and content teams to augment our marketing with highly scalable automated outbound activities. Your role is measured in quantity of leads and quality of subsequent pipeline.

What We're Looking For

• 3+ years of experience in marketing and/or revenue operations, growth engineering, or a similar GTM systems role with evidence of pipeline growth success
• Hands-on experience with
• HubSpot and
• Salesforce, including custom fields, workflows, and data architecture

Experience with

Clay for data enrichment and outbound workflow automation

Experience with

• Outreach or a comparable sales engagement platform
• Familiarity with
• Zapier or similar iPaaS tools
• Ability to integrate AI tools into daily operations

Strong understanding of marketing attribution models

• Comfort working with APIs, webhooks, and data mapping between systems
• Fluency with spreadsheets, SQL, or BI tools to validate data and report on performance

Remote Position

100% remote work from anywhere in the U.S.

Direct Access to Leadership

You’ll have open access to our CEO and senior leaders from day one.

Comprehensive Benefits

Medical, Dental, Vision, 401(k), Disability, $15,000 Life Insurance, flexible PTO, 13 holidays, and paid parental leave.

Laptop/Equipment Stipend

Choose your laptop and set up your remote workspace your way.

Professional Development

Grow through training, learning opportunities, and leadership exposure.

Mentorship & Collaboration

Work closely with senior leaders and cross-functional teams. Collaboration fuels innovation here.

People-First Culture

Bring your full self to work. We believe family time (however you define it) matters.

Retention Record

Our average employee tenure is over 5 years, with many team members here for more than a decade.

The salary range is reflective of the base salary for this role. There is also an opportunity for a 10% bonus annually based on individual and company performance.

This role is fully remote but is US-based. At this time, we require our team to be based in the United States. The responsibilities of the role, your experience and skills, and internal equity across our team determine compensation. We use market data and real-world performance to make sure pay is fair, competitive, and aligned with impact.

Softdocs is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.