Paid Social & Discoverability COOP

Responsibilities

• Support campaigns, research initiatives, and performance analysis.
• Manage increasingly complex assignments as your capabilities develop.

Paid Social

• Assist with campaign setup, monitoring, and optimization across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging platforms.
• Learn campaign fundamentals, including audience targeting, creative placements, bidding, budgets, and performance objectives.
• Monitor campaign pacing and key performance indicators to assess progress against client goals.
• Analyze performance data to identify trends and potential optimization opportunities.
• Support audience and creative research to understand what resonates with different consumer segments.
• Maintain campaign documentation, reporting, and quality assurance standards.
• Complete relevant platform training and certifications.

SEO, GEO & Discoverability

• Develop foundational knowledge of SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO).
• Conduct keyword, topic, and audience intent research to understand how people find information and discover brands.
• Research brand visibility across Google, ChatGPT, Gemini, Perplexity, and emerging AI search experiences.
• Assist with evaluating website content, metadata, internal linking, and other foundational SEO elements.
• Support competitive research and content audits to identify opportunities to improve visibility, relevance, and authority.
• Organize and analyze data using Google Search Console, Google Analytics 4, Semrush, Ahrefs, or similar tools.
• Participate in projects exploring how AI-powered search influences consumer behavior and brand discovery.
• Document findings and contribute to recommendations with guidance from experienced team members.
• Partner with teams across Activation, Discovery, Planning, Analytics, Strategy, and Technology.
• Prepare reports, presentations, and research summaries that communicate findings clearly.
• Participate in team meetings, learning sessions, and relevant client or partner discussions.
• Apply AI-enabled tools responsibly to support research, analysis, and workflow efficiency.

Requirements

• Interest in paid social advertising, SEO, AI-powered search, and digital marketing.
• Foundational proficiency in Microsoft Excel or Google Sheets, including data organization and basic analysis.
• Familiarity with PowerPoint or Google Slides.
• Analytical mindset with strong problem-solving skills.
• Attention to detail and commitment to accuracy.
• Clear written and verbal communication.
• Strong organization and ability to manage deadlines.
• Collaborative approach and openness to feedback.
• Initiative, adaptability, and eagerness to develop new skills.

ABOUT THE CO-OP PROGRAM

Our six-month, full-time Co-op Program gives students and emerging talent the opportunity to contribute to real client work while building foundational skills in digital media.

As a paid member of Attention Arc, you'll work 40 hours per week alongside experienced professionals, gaining exposure to paid social advertising, Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and the evolving world of digital discoverability.

Build your skills

Develop platform knowledge through training, mentorship, and practical assignments.

Explore what's next

Investigate how AI and emerging technologies are changing media and brand discovery.

Connect across teams

• Understand how different disciplines work together to deliver client results.
• You don't need to arrive as an expert. Bring curiosity, initiative, and a willingness to contribute.

WHAT YOU'LL DO

You'll support paid social campaigns and discoverability projects, helping teams turn research and performance data into meaningful action.

Collaboration & Professional Development

Share observations on platform developments, industry trends, and new technologies.

WHAT YOU'LL BRING

Experience & Technical Expertise

Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, Analytics, Computer Science, or a related field. All majors are welcome with a demonstrated interest in digital media or technology.

Exposure to paid social platforms, web analytics, SEO tools, or AI applications is a plus, but not required.

Availability to work full-time, 40 hours per week, for six months.

Capabilities

WHO YOU ARE

At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the behaviors that drive strong performance and meaningful impact.

Credibility

You approach assignments with preparation and accountability. You ask thoughtful questions, apply feedback, and take pride in producing accurate, dependable work.

Clarity

You communicate effectively, organize information thoughtfully, and turn findings into clear observations others can understand and act on.

Connection

You build relationships through openness, reliability, and teamwork. You value different perspectives and contribute to shared goals.

Care

You approach your work and teammates with respect, empathy, and professionalism. You take responsibility for your contributions and recognize their impact on others.

Culture & Character

• You bring the Arc Code to life by showing up
• All In, embracing
• No Sidelines, choosing to

Move With Curiosity, and practicing

• Truth With Heart. You're willing to challenge yourself, share ideas, and help make the team better.
• Together, these behaviors build trust, strengthen our work, and create a culture where people and ideas thrive.

WHO WE ARE

We're a media agency built for brands that value intention.

At Attention Arc, we combine deliberate media craft with technology designed to amplify it. We build trusted partnerships so every decision stays aligned with what matters most. Media doesn't fail because of technology. It fails when intention is missing.

That's why we exist.

To restore intention to media.

We believe media starts and ends with people. We turn deep audience understanding and business clarity into a strategic roadmap for growth.

At 160 people across four offices in Phoenix, Durham, Irvington, and New York City, we occupy a deliberate sweet spot: big enough to handle major brands and complex business, nimble enough to move quickly, make decisions, and drive impact. No unnecessary layers. No slow-moving bureaucracy. Just sharp thinking, fast execution, and human-led, tech-accelerated scale.

All In

We show up with intensity and ownership.

No Sidelines

We collaborate without ego or boundaries.

Move With Curiosity

We ask why, explore boldly, and learn fast.

Truth With Heart

We communicate with honesty and empathy.

OUR COMMITMENT TO INCLUSION

At Attention Arc, we believe people do their best work when they feel they belong. Inclusion isn't just about representation. It's about creating an environment where people feel seen, supported, and comfortable showing up as themselves.

We value different lived experiences and perspectives and create space for those voices to shape our work. We're committed to building an agency where everyone has a genuine seat at the table, is trusted to contribute, and has opportunities to make an impact.

Because when people feel heard, respected, and confident to step forward, we all move forward together.

Compensation

$18 per hour

Program Duration

Six months

Schedule

Full-time, 40 hours per week

This is a paid, six-month Co-op position designed to provide professional experience and opportunities to contribute to meaningful client work.

LOCATION

This position is based in our

Phoenix metropolitan area office in Scottsdale, Arizona

• We operate on a hybrid model with three designated in-office days (Tuesday, Wednesday, and Thursday) to support collaboration and mentorship.
• Candidates must reside in or be able to commute to:
• Attention Arc
• 6200 E Thomas Road, Suite 200
• Scottsdale, AZ 85251

RIGHT TO WORK IN THE UNITED STATES

Applicants must be authorized to work in the United States for any employer. At this time, Attention Arc is unable to sponsor employment visas or provide immigration-related support.