Head of B2C Growth

Who we are Properstar connects real estate buyers, renters, and agents, here and everywhere. Buyers and renters find their next home with us, locally or across borders.

About properstar

• Agents reach them in countries they couldn't otherwise sell into, in languages they don't speak.
• Our Product & Marketing department grows the brand and our footprint.
• Small team, no fluff.
• We acquire new users, nurture them, qualify them, and turn them into customers.
• We believe in a new way of working, where AI is fundamental: you direct, you don't execute.
• About the job You own B2C growth end to end.
• The app comes first.
• One gap matters most.
• what a flat costs in Lisbon, how to rent in Spain as a foreigner.
• Later, they search for a home.
• Today we don't connect the two.
• You build that bridge.
• 2028 is the year we scale it, with a large paid push in France, Spain, and Switzerland.
• Ready before we spend.
• What we're looking for Growth track record.
• You've grown a B2C product with a large user base, across channels and markets.
• Real numbers, real graph.
• Show us.
• You've owned several channels and have strong opinions on the rest.
• You know what makes people open an app twice.
• Database mindset.

Responsibilities

• You bring buyers and renters to Properstar.
• You keep them coming back.
• AI does the heavy lifting, you steer it.
• That means multichannel acquisition and a lifecycle that runs from first visit to repeat visit.
• Search, paid social, email, push, app.
• 2027 is the year we build and test the engine.
• You own the budget and direct our paid media specialists.
• You report to the CPO.
• What you'll do Set the growth strategy.
• Channels, markets, segments, budget.
• Defend every euro with numbers.
• Build multichannel acquisition.
• Test new channels, scale what works.
• Know your CPL, CAC, and payback by channel and market.
• Connect research to search.
• Turn people reading guides and asking questions into people searching listings and contacting agents.
• Make the app our first channel.
• Installs, adoption, retention.
• Move users from web to app and keep them there.
• Own the lifecycle.
• Activation, conversion, retention, reactivation, LTV.
• Find where users drop and fix it.
• Work the database.
• Segment, nurture, reactivate.
• Email, push, in-app.
• Run experiments.
• Landing pages, onboarding, messaging, offers.
• Fast cycles, clear reads.
• Direct the specialists.
• Set their goals, review the work, raise the bar.
• Work with product and nurturing.
• Push for what moves conversion.
• Track lead qualification with our nurturing lead.
• Prepare the 2028 ramp-up.
• Markets, channels, creative, tracking.
• Build the playbooks as Claude skills, so the team and the agents can run them.
• Talk to users.
• Read the data yourself.
• Multichannel range.
• App growth.
• You've driven installs and, more importantly, retention.
• You think in cohorts and lifecycles, not campaigns.
• The cheapest user is the one you already have.
• You know how product changes move conversion.

Requirements

• Single-channel ads specialists won't fit.
• Product sense.
• PMs and designers evidence, not opinions.
• Strategist and operator.
• You build the plan and you run it.
• You've owned a paid budget and answered for the return.
• You set up the campaign and pull the numbers yourself.
• No agency in between.
• Deep AI fluency.
• Claude is your daily driver, in Cowork and Code.
• You've built skills and orchestrated agents.
• Tell us what you automated this month.
• You measure what works and kill what doesn't.
• You also decide without waiting for the perfect test.
• Ownership.
• No handoffs.
• Leadership.
• You make specialists better and faster without micromanaging them.
• Clarity.
• You don't hide weak results behind charts.
• Languages.
• Fluent English.
• What we don't care about Where your degree is from.
• Track record beats papers.
• Whether you've worked at a brand we recognize.
• January 2027 at the latest.

Preferred

• Marketplace, portal, or app experience is a strong plus.
• French or Spanish is a plus.
• Bachelor preferred, not required.
• The best operators we've met came from companies you haven't heard of.

Benefits

• B2C growth to own end to end.
• No committees, no hand-holding.
• A large user base and an app to grow.
• Budget to test now, and a bigger one to scale in 2028.
• The AI stack you'd struggle to build elsewhere.
• Claude (Cowork and Code), Mixpanel, HubSpot.
• All paid for.
• A title with weight.
• You report to the CPO in a flat hierarchy.
• Competitive comp aligned with your market.

You bring

• "Open to AI" doesn't pass the bar. Data and judgment.
• Brief to result.
• You explain things simply.
• How polished your LinkedIn is. We read what you've shipped.
• Logistics Remote. Anywhere within +/- 3h of CET.

Type

Full-time, permanent contractor.