CRM Analyst - FTC

Responsibilities

• Support the CRM Manager in maintaining customer insight and customer lifetime value reporting to all levels of the business. Insight includes key customer metric's such as Lifetime Value, Churn, Recency Frequency and Monetary value, Tiering and customer journeys.
• Create customer tiering target models, based on Recency, Frequency and Monetary value data to facilitate customer segmentation and communication planning. Regularly report on CLV (customer lifetime value) metrics, maintaining and distributing the CRM dashboard.
• Identifying consumer behaviour trends, recommending improvements to activities to ensure maximum ROI on spend. Conduct campaign wash-up analysis of customer activity, and evaluate successes and opportunities for future campaign planning based on customer reactions.
• Review and analyse customer feedback from customer surveys, social media, online reviews and any other relevant sources.
• Monitor and report on competitor and customer loyalty trends (including to international territories). Support the CRM Manager in planning and executing customer research activities to support the business.
• Manage and provide support to the Digital analytics and optimization Executive

Requirements

• Graduate or equivalent with an analytical background
• 3+ years experience operating in a CRM Analyst level role
• Commercial awareness
• Experience working with RFM modelling
• Advanced Excel - Ability to manipulate data using v-lookups, pivot tables and advanced formulas

About our role

12-14 months Fixed Term Contract

To support the digital business and the CRM Manager by providing customer behaviour and lifetime value insight, reporting globally across all channels and markets and manage the Digital Optimisation and Analytics Executive . To provide customer and sales analysis and conclusions to the business on a regular basis to ensure the right planning is in place to grow and retain the Molton Brown customer base.

The role is central to the customer lifetime value initiative, the development of the loyalty program and the foundation of understanding the recency, frequency, and value metrics of our customers and insight into product performance across different consumer and business segments.

What you will need

• Experience reporting loyalty data and Customer insight for email segmentation
• Experience using Business Insights tool preferable

SQL,

Fabric or equivalent useful

Work experience and interest in retail and health & beauty preferable

Molton Brown is part of Kao founded in Japan in 1887, at Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.

What you can expect from us

An entrepreneurial environment where passionate and innovative teams come together.

Respect, teamwork and collaboration are at the heart of how we work.

A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)

A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension / retirement options dependant on location, insurance options, and more…

Learning and development opportunities

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