VP, Analytics

Responsibilities

Portfolio & Team Leadership

• Set clear priorities across accounts, resolve delivery and resourcing conflicts, and proactively manage risks before they escalate.
• Build high-performing, self-directed teams, develop future leaders, and foster a supportive environment that ensures consistently elevated work across all clients.
• Establish standards for measurement plans, KPI definitions, testing agendas, tagging and data quality, dashboard QA, and issue resolution.
• Keep the portfolio structured for seamless delivery as client needs evolve, aligning the right talent to the work and identifying new areas where analytics can add value.

Client Advisory & Cross-Functional Collaboration

• Translate complex evidence into clear, commercially grounded insights, clarifying what the data means for client businesses and recommending practical next steps.
• Partner closely with Account, Creative, Media, Strategy, and Technology teams to connect integrated programs to brand, HCP, and patient outcomes, using channel performance to guide ongoing optimization.
• Ensure teams turn performance and outcomes data into actionable recommendations that directly inform client investment decisions.
• Lead the analytics strategy in major pitch pursuits and RFPs while shaping strategic partnerships that expand our capabilities.

Requirements

• You bring 12+ years of agency or client-side measurement and analytics experience, with a proven track record of managing complex portfolios, client relationships, and high-performing teams.
• You possess deep experience across HCP and patient/DTC marketing, ideally supported by exposure to payer or provider dynamics.
• You lead with a strong growth mindset, leaving ego at the door to build self-directed teams, adapt quickly to changing needs, and deliver exceptional work together.

Elevate Reporting Quality

Data Strategy, Privacy & AI Innovation

Navigate Complex Data Ecosystems

Collaborate on data, platform, and vendor decisions that strengthen HCP and patient measurement while staying ahead of privacy, consent, MLR, and HIPAA compliance requirements.

Champion AI & Modern Workflows

Apply AI and automation to modernize analytics workflows, bringing clarity and speed to complex measurement environments.

Tech & Platform Fluent

You are well-versed in media, CRM, web analytics, HCP identity, claims and patient data, and BI tools. You can evaluate a client’s data maturity and partner with technical teams to shape practical vendor and platform solutions.

Master of Measurement & AI

You bring deep expertise in cross-channel measurement, incrementality, testing agendas, and attribution, paired with hands-on experience applying AI and automation to analytics workflows.

Agile Communicator

You translate complex technical concepts into clear, engaging stories that align internal stakeholders and influence senior decision-makers.

Educated & Curious

You hold a Bachelor’s degree (preferably in Business, Mathematics, Statistics, or Economics) or equivalent work experience, with an advanced degree preferred.

#LI-HYBRID

Our Hybrid Philosophy

For this role, we prioritize hybrid candidates in

Boston, MA; Chicago, IL; and Raleigh, NC, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.

Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.

MERGE has hubs in

Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.

Total Rewards

• At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
• MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is

$147,000 - $217,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

And here’s how we live our values at MERGE

Ability.

Mastering our craft

Agility.

Delivering with a growth mindset

Humility.

Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!