Digital Strategy Planning & Execution Manager

Responsibilities

• The Digital strategy planning & execution manager is a pivotal role responsible for developing, implementing, and monitoring effective advertising and promotional strategies across both traditional (ATL) and digital channels.
• The manager's impact is measured by achieving key performance indicators related to campaign quality (CTR, VWA, VTR) and efficiency (CPC, CPA, ROI), ensuring brand visibility, delivering significant cost savings against targets, preventing overspend, and driving high client satisfaction, directly contributing to the brand's market success and financial objectives.
• Track key metrics (like CTR, ROI, CPC) to ensure campaigns hit their goals and are efficient.
• Manage campaign spending, aim for cost savings, and prevent overspending.
• Work well with clients and internal teams (like data specialists) to get things done.

Campaign Strategy

• Design and manage advertising campaigns for both traditional and digital channels.
• Media Expertise: Plan, select, and buy media efficiently, always looking for new ways to improve.

Data Analysis

Use data to build strategies, analyze campaign results, and make improvements.

Reporting

Create clear reports on campaign performance and optimization efforts.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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