SEM Specialist

Responsibilities

• Lead creative A/B ad testing to find messages that resonate with powersports enthusiasts, while actively managing day-to-day pacing, bids, and campaign performance to scale top performers.
• Oversee large-scale campaign spending efficiently, using advanced bid management tools and data insights to maximize ROI and fuel aggressive growth targets.
• Ensure flawless execution through rigorous self-QA on ad copy, audience targeting, and campaign builds, while peer-reviewing team workflows to protect the customer experience.
• Collaborate closely with Analytics, Creative, Video, Merchandising, and Rider Support teams with opportunities to contribute to broader media channels like Display, Paid Social, and Video.

Requirements

• 2–5 Years in SEM & Shopping: Proven track record running large-scale, high-budget Paid Search and Shopping campaigns end-to-end within an e-commerce or retail environment.
• Ability to adapt quickly to new tools and processes, communicate complex data clearly, and thrive in a fast-paced, high-energy environment.

Preferred

• Technical data skills including SQL, Google Ads Scripting, or BI platforms (e.g., Tableau, Qlik).
• A personal passion for motorcycles, ATVs, UTVs, or powersports culture.

Our Next SEM Specialist Will

Drive Paid Search & Shopping Growth: Build, manage, and scale high-performing search and shopping campaigns across Google, Bing, and other engines for our massive, ever-growing catalog of premium gear and parts.

Mastery of Enterprise Tools

Deep experience with Google Ads, Microsoft Advertising, 3rd-party bid management platforms (e.g., SA360, Skai), and Web Analytics tools.

Advanced Analytical Capabilities

High proficiency in Excel (pivot tables, complex formulas, modeling) and comfort tackling marketing challenges like attribution, media mix modeling, and cross-device journeys.

Execution & Detail Focus

Strong project management skills with the ability to balance multiple campaign priorities while maintaining exceptional accuracy under tight timelines.

Extra Credit

Hands-on experience with Display, Paid Social, or Video campaign management.

This is a h ybrid position based in Philadelphia that will require 3 days per week in our Navy Yard office. All your information will be kept confidential according to EEO guidelines.

Comoto Holdings is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of powersports enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the powersports community, through best-in-class e-commerce and retail experiences. This is a h ybrid position based in Philadelphia that will require 3 days per week in our Navy Yard office.