Sales Director

Foundry

Responsibilities

● Manage and grow a portfolio of enterprise accounts through strategic account planning, regular business reviews, and executive relationship building
● Actively hunt for new business opportunities, identifying and pursuing technology vendors who align with Foundry's audience and propositions
● Understand client marketing objectives and translate them into integrated, customized solutions across Foundry's advertising, media, sponsorship, events, and content offerings
● Build and maintain strong relationships with marketing decision-makers, CMOs, senior marketing leaders, and procurement teams within enterprise accounts
● Identify and articulate the business value and marketing ROI of advertising and sponsorship packages, events, and content solutions tailored to client campaigns
● Conduct marketing needs assessments, competitive analysis, and campaign planning sessions to uncover opportunities for expanded partnerships
● Negotiate complex advertising agreements, media packages, sponsorship deals, and multi-year marketing partnerships
● Collaborate with client success, events, creative, and content teams to ensure exceptional delivery of commitments and measurable marketing outcomes
● Forecast and manage sales pipeline, track KPIs, and achieve quarterly and annual revenue targets for both existing accounts and new business development

● 8+ years of enterprise B2B sales experience with a demonstrated track record of both account management and new business development --closing high-value, complex deals
● Proven experience selling advertising, media, sponsorship, or event marketing solutions to corporate clients or agencies
● Deep understanding of marketing objectives, marketing budgets, campaign strategy, and what drives marketing decision-making
● Demonstrated ability to engage and build relationships with senior marketing leaders --CMOs, SVPs of Marketing, Marketing Directors, and brand teams
● Strong prospecting and lead generation skills; comfort with hunting, outbound business development, and pipeline building
● Self-motivated, goal-oriented individual contributor with strong organizational skills, discipline, and resilience in a sales environment

● Background in B2B media sales, advertising sales, events sales, or sponsorship management with proven success in similar roles
● Familiarity with the IT/technology industry from a marketing perspective --understanding how tech companies position and market their solutions

● Excellent communication, negotiation, and consultative selling skills; ability to translate marketing challenges into integrated solutions and articulate marketing ROI
● Proficiency with CRM systems and sales processes; comfort with data-driven decision making and pipeline management