CRM Manager

Responsibilities

• Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition;
• Ownership of the CRM plan;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
• Liaise with the CRM Planning and Operations Team in Athens HQ for the smooth execution of the CRM;
• Cooperate with the CRM Customer Segments in Athens HQ for fine tuning of the automated lifecycle journeys, keeping them updated of market insights, competition intelligence, best practices;
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
• Deploy the bonus budget profitably through robust planning, execution and analysis;
• Analyze historical revenue performance and forecast future program performance;
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
• Identify customer touchpoints and ensure that the right actions and communications are implemented;
• Keep abreast of advertising standards and consumer protection laws and standards in local market;
• Follow and report on competitor activity within the local market;
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

What you'll bring

Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company;

Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;

Well-versed in extracting customer insight from data;

Great organization, planning and prioritization skills, with strong attention to detail;

Solid experience in implementing, driving and managing complex multi-channel campaigns;

Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;

Exceptional stakeholder management and collaboration skills;

Excellent command of the English language.

Demonstrated AI-first mindset, actively leveraging AI tools and assistants to improve productivity, problem-solving and decision-making. Continuously exploring new AI capabilities and championing their practical adoption within teams, using AI as an integral part of day-to-day work rather than a supplementary tool

Kaizen Gaming Perks

• 🏃 A buddy will support you with your onboarding
• 🕑 Hybrid way of working
• 💸 Competitive pay & bonus scheme
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training

#LI-Hybrid

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.