Paid Media Specialist

Responsibilities

Campaign Strategy & Execution

• Develop and execute paid media strategies across Google Ads and Bing Ads platforms.
• Conduct keyword research and audience targeting to structure campaigns effectively.
• Set up campaign parameters (bidding, budgets, ad groups, targeting) based on strategic goals.

Optimization & Performance Management

• Perform ongoing campaign optimizations (adjust bids, update keywords, refresh creatives) to improve ad performance and ROI.
• Identify growth opportunities and recommend new strategies to expand reach and visibility.
• Implement A/B testing for ad copy, landing pages, and targeting methods to improve conversion rates.

Budget Management

• Monitor daily spend across all paid search channels to ensure campaigns are within budget.
• Forecast and allocate budgets to meet performance and business objectives.
• Provide regular budget pacing reports and recommendations for any necessary adjustments.

Analytics & Reporting

• -Track, measure, and analyze campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) using tools like Google Analytics, Google Ads, and Bing Ads reporting.
• Generate weekly, monthly, and quarterly reports on campaign performance, including insights and recommendations.
• Present findings to stakeholders, explaining complex data insights in an understandable way.

Cross-functional Collaboration

• Work closely with the marketing and creative teams to develop compelling ad copy and landing pages that align with brand guidelines.
• Collaborate with SEO specialists to ensure cohesive strategies that maximize overall search visibility.
• Coordinate with other departments (e.g., Sales, Product) to align campaign objectives with broader business goals.

Market & Trend Analysis

• Stay current with industry trends, platform updates, and best practices in search engine marketing.
• Conduct competitive analysis to identify opportunities for differentiation and growth.
• Propose new channels, platforms, or strategies for testing and potential scaling.

Requirements

• Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools.
• Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies.
• Familiarity with conversion tracking (GTM, pixel implementation, etc.).
• Advanced knowledge of Excel/Google Sheets for data manipulation and reporting.
• Ability to interpret large data sets and derive actionable insights.

Experience

• 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads.
• Demonstrated success in optimizing campaigns for both e-commerce and lead-generation environments is a plus.

● Soft Skills

• Excellent communication and presentation skills.
• Detail-oriented, highly organized, and able to manage multiple projects simultaneously.
• A growth mindset with a passion for continuous learning and improvement.