Salesforce Marketing Cloud Developer

About Cloud Synapps Inc

• SynApps is a fast-growing consulting and systems integration firm that focuses on cloud applications, primarily on Salesforce-based platforms.
• SynApps has its major operations in Canada, the USA, and India.
• We’ve actively built our Salesforce practice and have quickly grown into one of the strongest Systems Integrators within the Salesforce Public Sector space.
• While Public Sector is our passion, we are also growing into other areas like health, AWS & higher education.
• We have implemented Salesforce solutions for several municipal, provincial/state, federal, and public sector clients.
• Our consultants and associates have deep industry expertise and live by our core values.
• We also invest heavily in developing unique Salesforce-based solutions and accelerators, which, in our experience, are required by our clients.
• We believe in full transparency in whatever we do for our clients and internally, working with our associates.
• We are quickly growing, and that brings additional responsibility to treat everyone with respect and dignity.
• Integrity is one of our most important and foundational values.
• We follow ethical principles and always acknowledge the value each associate, partner, and client brings to the table.

Responsibilities

• Journeys and automations • Maintain, troubleshoot and enhance Journey Builder journeys and Automation Studio automations, and build new ones when needed. • Monitor automation runs, imports and SQL queries, and fix failures before they affect recipients. • Simplify automations over time to reduce manual effort and failure points.
• Data and governance • Design and maintain data extensions, data filters and sendable/relational data models. • Keep subscriber data high quality, including consent, unsubscribe handling, suppression and list hygiene. • Support data flows between Salesforce CRM and Marketing Cloud, including Marketing Cloud Connect.
• Email templates and content • Build and maintain email templates, content blocks and landing pages. • Write and debug AMPscript (and SSJS where appropriate) for personalization and dynamic content. • Make sure communications meet accessibility, branding and privacy requirements.
• Support, testing and release • Resolve escalated Marketing Cloud incidents within agreed service levels, and do root cause analysis on recurring issues. • Test all changes, including test sends, rendering checks and data validation, and record test cases. • Take part in sprint planning, estimation, change reviews and release readiness.
• Reporting and enablement • Maintain tracking, analytics and reporting on send performance and deliverability. • Train business users on new Marketing Cloud features and releases, and keep documentation current.

Requirements

• 4+ years of hands-on Salesforce Marketing Cloud development and administration. • Strong skills in Journey Builder, Automation Studio, Email Studio and Content Builder. • Advanced AMPscript and SQL, plus working knowledge of SSJS. • Experience with data extensions, subscriber and consent management, and data governance. • Experience with Marketing Cloud Connect and Salesforce CRM integration. • Experience with production support under defined service levels. • Experience working in Agile/Scrum using Jira and Confluence. • Strong communication skills, including the ability to explain technical issues to business stakeholders.

Preferred

• Salesforce Marketing Cloud Developer and/or Email Specialist certification.
• Marketing Cloud Administrator or Consultant certification is an asset. • Experience with multi-business-unit Marketing Cloud environments. • Familiarity with Service Cloud and Experience Cloud. • Experience with Marketing Cloud APIs (REST/SOAP) and deliverability monitoring. • Public-sector or regulated-industry experience, including Canadian privacy (CASL, PIPEDA) and accessibility requirements.

How we work • Hours

Standard business hours, Eastern Time (Monday to Friday). You may occasionally need to join escalations for high-priority incidents. • Delivery model: Agile sprints with regular releases, Salesforce seasonal release cycles, and ITIL-aligned incident, problem and change management. • Tools: Jira / Jira Service Management, Confluence, Bitbucket/Git, Postman and automated testing tools such as Provar, Appium, Zephyr and JMeter. • Service levels: The work is measured against defined service levels for response, restoration and escalation. • Knowledge sharing: The team keeps runbooks and knowledge base articles current and cross-trains, so knowledge is never held by one person.

Location

Pune & Indore (Hybrid Work Setup)