Area Sales Manager UK

Responsibilities

• In this role, you will: Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.
• Build relationships with prospective customers, understanding their business needs and developing tailored, value-led solutions.
• Convert prospects into long-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.
• Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.
• Build and maintain a strong sales pipeline, ensuring opportunities, next steps and forecasts are accurately managed through the CRM system.
• Develop compelling commercial proposals and work within agreed pricing and contract approval processes.
• Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.
• Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.
• Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.

Position Qualifications Education

Bachelor’s degree in business, Sales, Marketing, Engineering, Supply Chain, or a related field preferred (or equivalent combination of education and experience).

Experience

5-10 years of B2B sales experience with a strong focus on hunting/new customer acquisition and closing deals (recommendation). · Experience with contract selling and value-based negotiations; experience using CRM for pipeline management is an advantage.

Skills

Strong prospecting, value selling, negotiation and closing skills. · Commercial rigor: pipeline discipline, CRM usage, and structured follow-up routines. · Ability to translate customer needs into compelling offers and packaged solutions. · Resilience and tenacity in a target-driven environment. · English required; additional local language(s) advantageous. Travel Requirements · 3-4 days a week