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MarTech Lead

webook.com

Responsibilities

  • ● Improve technical SEO and GEO readiness, including rendering, crawlability, indexing,
  • structured data, and multilingual implementation.
  • ● Own tracking implementation and accuracy across front-end pixels, event firing, server-
  • side tracking, and conversion APIs, including Meta CAPI.
  • ● Troubleshoot missing or duplicate events, validate event parameters, and ensure
  • browser-side and server-side tracking work together correctly.
  • ● Configure and integrate Odoo CRM for B2B lead capture, routing, nurturing, automation,
  • and reporting.
  • ● Establish reliable measurement across campaigns, customer journeys, conversions, and
  • revenue.
  • ● Build repeatable marketing technology setups and launch standards for clients and
  • white-label platforms.
  • ● Translate marketing needs into technical requirements, implement solutions directly, and
  • work with engineering on larger fixes.
  • ● Document implementations and introduce ongoing checks to catch issues as products
  • and campaigns change.

Requirements

  • ● Proven hands-on experience in MarTech, technical marketing operations, or a similar
  • integrations.

MarTech Lead

webook.com · Amman, Jordan (Remote) · Full-time · Posted 2026-09-28

Description

We’re looking for a hands-on MarTech professional to bridge marketing and engineering and own the technology behind our digital marketing performance—across webook.com, our clients, and our white-label platforms. You’ll identify gaps, take initiative, and drive fixes from diagnosis through implementation and testing. This role combines technical problem-solving with marketing operations, ensuring our platforms are discoverable, campaigns are measurable, and CRM workflows support growth.

Requirements

  • role.
  • ● Strong knowledge of GA4, Google Tag Manager, advertising pixels, server-side tracking,
  • and CAPI.
  • ● Practical experience with Odoo CRM, marketing automation, and website-to-CRM
  • ● Understanding of technical SEO, JavaScript rendering, APIs, webhooks, and data layers.
  • ● Familiarity with consent management and privacy-aware tracking.
  • ● The ability to debug issues, validate fixes, and explain technical decisions clearly to marketing and engineering teams.
  • ● An ownership mindset: you spot problems, prioritize by business impact, propose solutions, and follow through.

Apply

[Apply at webook.com](https://apply.workable.com/webook/j/B374F3D0CA/apply)