Assistant Manager, CRM

Responsibilities

• The Critical Tasks You Will Perform You will take end-to-end ownership of CRM lifecycle campaigns, including defining target audiences, content strategy, and user journeys, which includes testing and executing campaign launches across multiple channels like email, SMS, Push, and In-App communications.
• You will champion a personalized and one-to-one communication approach, always keeping the customer-centric mindset in focus by understanding user segmentation/behaviour and identify user insights to be used in lifecycle communication strategies.

What Essential

Skills You Will Need 5+ years of experience in Marketing or Business Strategy for B2C customer lifecycle and needs. Bachelor's Degree in Computer Science, Engineering, Marketing, or Digital Media. Experience designing, developing, testing, and launching complex CRM or marketing lifecycle campaigns. Strong project management and stakeholder engagement skills to manage programs while setting the business direction and managing daily deliverables. Familiarity with multi-channel communications, including Push, SMS, In-App, and Email. Proficient in analyzing data to identify trends and patterns, understanding their impact on business and marketing goals. Experience translating data into insights, and ability to create new strategies to solve complex business problems. Hands-on experience with building, development, and deployment of lifecycle automation (i.e. Salesforce Marketing Cloud, Pardot, Responsys, Adobe, Eloqua, etc.)

Life at Grab We care about your well-being at Grab, here are some of the global benefits we offer: We have your back with Term Life Insurance and comprehensive Medical Insurance. With GrabFlex, create a benefits package that suits your needs and aspirations. Celebrate moments that matter in life with loved ones through Parental and Birthday leave , and give back to your communities through Love-all-Serve-all (LASA) volunteering leave We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges. Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours What We Stand For At Grab We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

About Grab and Our Workplace Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.