Creator Manager - New York

Responsibilities

• Campaign delivery: Turn that strategy into campaigns and own them from start to finish, from the creative brief to the final video, keeping creators and clients aligned and on schedule.
• Performance and growth
• Creator advocacy

Requirements

• Confident, clear communication with creators, clients and teammates.
• Strong organization and attention to detail across several projects at once.
• Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years

Preferred

• Experience at an agency, talent management firm, or creator platform
• Familiarity with CRMs
• Beauty or consumer brand experience

About the Role

Spotlight is hiring a

Creator Manager to own and grow a portfolio of TikTok Shop creators, and to shape and run the creator strategy for our brand partners. You'll be the main point of contact for your creators, acting as a trusted partner who helps them earn more, stay engaged, and work with Spotlight again and again.

This role is both creator-facing and client-facing. It combines strategy, high-touch relationships, and programs that reach creators at scale. You'll work closely with our Account Management and Operations teams to make sure creators and brands get best-in-class support.

Location

Remote (US). If you're based in the New York City area, this is a hybrid role: you'll work from our Midtown Manhattan office four days a week, Monday through Thursday.

Your Impact in the Role

Creator strategy: Develop the creator strategy for each brand, including which creators to work with, what content to make, and how to activate them around launches and key sales moments.

Creator partnerships: Manage and grow a portfolio of creators across all aspects of the relationship, with a focus on long-term retention and success. Place your strongest creators across multiple Spotlight brands over time.

Network growth: Recruit new creators into the Spotlight network through outreach across email, SMS, DMs and TikTok.

: Track creator performance across brands and use it to coach creators on content that converts, guide your priorities, and make recommendations that drive revenue.

: Understand each creator's goals, resolve their questions quickly, and represent their needs inside Spotlight.

Community and education

• : Build programs and resources that activate creators at scale, such as challenges and incentives tailored to creators' performance, niche and experience, alongside the 1:1 relationships.
• Cross-functional improvement: Partner with Account Management, Operations and Product to surface insights, share best practices, and improve how we work.
• You Are Energized By

Building relationships with creators and helping them thrive

• Thinking strategically about which creators and content will move a brand forward
• Turning data into practical next steps

Solving problems quickly for creators and clients

• Taking ownership of your portfolio and delivering measurable results
• A fast-paced environment where you help shape the playbook as you go

What We Are Looking For

• 1–3 years of experience in creator partnerships, influencer marketing, talent or account management, customer success, or a related field. Internships count.
• Strategic thinking: you can look at a brand and its results and form a view on what to do next.
• Comfort negotiating and managing expectations.
• The ability to work independently as well as collaboratively.
• Genuine interest in TikTok Shop and the creator economy.

What We’ll Give You

• The chance to learn from a team that's scaled 50+ brands on TikTok Shop
• Direct access to Spotlight leadership

Real ownership early

• Scope, title, and compensation that grow with your impact
• A front-row seat to the fastest-growing channel in e-commerce

What Success Looks Like

Creators seek out Spotlight because they trust us, grow with us, and see us as a long-term partner. Brands grow on TikTok Shop because of the creators you bring them and the strategy behind it. And Spotlight's creator network is stronger because you helped build it.