Senior Marketing Operations Manager

Responsibilities

• Map end-to-end marketing attribution and build the tracking that shows how demand gen and product marketing campaigns influence pipeline and revenue
• Own the systems and setup behind every campaign, event, and in-app message, including list building and lifecycle triggers, so tracking works correctly from day one
• Lead the shift from manual campaign and project work into automated workflows, freeing our team to focus on strategy instead of setup
• Partner with Tech Ops and RevOps to keep marketing data clean and aligned across the stack, without duplicating work already happening elsewhere
• Build our AI native marketing function, designing and shipping the automations and agents that scale work across demand gen and product marketing

Requirements

• 4-5 years running marketing operations in a complex, enterprise B2B environment, not a startup or single-product business, because Teamworks' multi-product, multi-market structure makes attribution genuinely harder to map
• A track record of building marketing attribution and campaign tracking from scratch, not just maintaining systems someone else designed
• Direct experience shifting marketing work from manual to automated, including AI-built automations or agents, not just using AI tools day to day
• Working knowledge of the marketing tech stack, including how campaign, CRM, and in-app messaging systems connect and where data breaks down
• Comfort operating as a team of one, owning strategy and execution without a team to delegate to, at least initially
• Familiarity with website analytics tools like Google Analytics and how to tie web behavior into the broader attribution picture

What You Must Bring

Even Better If

• Experience with HubSpot, Salesforce, or customer.io or an equivalent in-app messaging platform
• Background in sports, media, or another complex vertical

Why This Role

This function doesn't exist yet in its current form, which means you get to define it. You'll set the standard for how marketing operations runs at Teamworks, build the attribution model the business will use to judge marketing's contribution to revenue, and help lead the shift into an AI native way of working, all while operating across a genuinely complex, global, multi-product business.

This role is not eligible for sponsorship at this time.

Please submit your application through this posting only. We're unable to review applications or resumes sent via email, LinkedIn, or other channels.

To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes.

About Teamworks

We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win.

Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email [email protected]