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Service Advisor

Cogent Talent Solutions

Responsibilities

Customer Service & Relationship Management

  • Serve as the primary point of contact for customers.
  • Greet customers professionally and gather vehicle concerns.
  • Clearly explain recommended repairs, maintenance, and service options.
  • Provide timely updates throughout the repair process.
  • Resolve customer concerns and escalate issues when necessary.
  • Build long-term customer relationships and retention.

Repair Order & Workflow Management

  • Create accurate repair orders and service documentation.
  • Schedule appointments and manage vehicle flow.
  • Coordinate with technicians regarding diagnostics and repair recommendations.
  • Ensure repair orders are updated and communicated effectively.
  • Monitor vehicle status and promised completion times.
  • Ensure completed work is accurately invoiced and delivered.

Sales & Revenue Generation

  • Present maintenance recommendations and repair solutions.
  • Obtain customer approvals for recommended services.
  • Identify opportunities to increase Average Repair Order (ARO).
  • Promote preventive maintenance programs.
  • Support tire, alignment, brake, and maintenance sales initiatives.
  • Meet individual and location-level sales objectives.

Communication & Team Coordination

  • Communicate effectively with technicians and management.
  • Ensure technicians receive complete and accurate repair information.
  • Coordinate parts availability.
  • Assist with workflow prioritization and scheduling.
  • Participate in routine production meetings.

Customer Retention & Business Development

  • Follow up with customers after service completion.
  • Encourage online reviews and customer referrals.
  • Promote fleet and repeat customer relationships.
  • Support local marketing and customer retention initiatives.
  • Maintain customer records and communication history.

Administrative & Documentation Responsibilities

  • Maintain accurate repair order documentation.
  • Process estimates, approvals, invoices, and customer communications.
  • Ensure customer information is complete and accurate.
  • Assist with daily sales reporting and cash reconciliation processes.
  • Maintain professional communication through phone, email, and text platforms.
  • Key Performance Indicators (KPIs)
  • Labor Sales Goal Achievement
  • Parts Sales Goal Achievement
  • Maintenance Service Penetration ≥ 65%
  • Customer Satisfaction Score ≥ 95%
  • Customer Complaints Resolved Within 24 Hours
  • Repeat Customer Growth
  • Operational Performance
  • Appointment Utilization Achievement
  • Estimate Follow-Up Completion ≥ 90%

Daily Reporting Accuracy: 100%

  • Resolve routine customer concerns.
  • Escalate significant customer, pricing, or operational issues to the Store Manager.

Key Responsibilities

  • Sales Performance
  • Average Repair Order (ARO) Achievement
  • Estimate Conversion Rate ≥ 75%
  • Customer Performance
  • Google Review Requests Completed ≥ 90%
  • Customer Retention Rate ≥ 80%
  • Repair Order Accuracy ≥ 98%

On-Time Vehicle Delivery ≥ 95%

  • Open Repair Orders Aged More Than 3 Days ≤ 5%
  • Workflow Communication Compliance ≥ 95%
  • Administrative Performance
  • Documentation Accuracy ≥ 98%
  • Customer Updates Completed as Required
  • Authority & Decision Scope

The Service Advisor has authority to

  • Create and manage repair orders.
  • Present estimates and service recommendations.
  • Obtain customer approvals for authorized repairs.
  • Coordinate workflow with technicians and parts personnel.
  • Discounts, goodwill adjustments, and major customer disputes require management approval.
  • Leadership Expectations

The Service Advisor must demonstrate

  • Professionalism and customer focus.
  • Strong communication and sales skills.
  • Attention to detail and organizational discipline.
  • Positive teamwork and collaboration.
  • Accountability for customer satisfaction and sales performance.

Commitment to operational excellence and established company standards

  • Additional incentives: Monthly incentives PLUS commissions percentage, on top of hourly rate.
  • Health, Dental, & Vision benefits offered.
  • PTO offered.