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Web Manager

Forward Networks

Responsibilities

  • Treat the website as an evolving product—own the strategic roadmap and the daily intake, prioritization, and execution of all web updates. Use Jira to triage engineering requests and bug fixes, and Asana to project-manage larger cross-functional campaigns.
  • Own core technical and engagement metrics, site availability, Core Web Vitals, traffic, and usability across desktop and mobile. Connect site behavior to pipeline through CRM/marketing-automation integration.
  • Own the technical health and modernization of our web platforms, including WCAG/Section 508 conformance, evaluating and implementing enterprise-grade CMS, and infrastructure that scales securely.
  • Own technical SEO, site architecture, and organic search performance as a primary driver of pipeline; monitor emerging AI-search/answer-engine visibility as a channel.
  • Run a continuous testing program — audits, A/B tests, and landing-page refinement — including personalized experiences for distinct buyer segments (e.g., federal, enterprise, mid-market) via our ABM/personalization stack.

Requirements

  • Bachelor’s degree or equivalent practical experience.

Global Site Architecture

Build and maintain a scalable, localizable site structure — translation workflow, regional compliance (e.g., GDPR), and CMS framework — to support our enterprise segment's international footprint.

Qualifications

  • 5–10 years managing B2B tech or SaaS websites with a product management mindset.
  • Hands-on experience leading a major enterprise web platform upgrade or migration, start to finish.
  • Daily-operations proficiency in Jira and/or Asana.
  • Technical foundation with a genuinely enterprise-grade CMS (e.g., Contentful, Sitecore, Adobe Experience Manager, or a comparable headless/composable platform), HTML/CSS/JS, and scalable architecture.
  • Expertise in GA4, Google Tag Manager, Core Web Vitals, and SEO tooling (e.g., Search Console, Screaming Frog) to measure and improve traffic, availability, and usability.
  • Data-driven, detail-oriented approach to problem-solving.

Base Salary Range

$140,000 – $170,000 per year

This range represents the low and high end of the salary for this position. Actual compensation will vary based on factors including location, candidate experience, skills, and level. In addition to base salary, this role will be eligible for equity and benefits.