Develop and maintain a robust influencer and vendor database across multiple categories, ensuring alignment with business and campaign requirements. * Lead sourcing, evaluation, and retention of influencers, agencies, production houses, and other marketing service providers.
Establish and maintain strong relationships with key influencers and strategic vendors to secure competitive commercial terms and priority support.
Conduct periodic vendor performance reviews and implement vendor ranking frameworks based on cost efficiency, service quality, responsiveness, and campaign outcomes.
Drive vendor consolidation and category management initiatives to improve procurement efficiency.
Commercial Negotiation & Cost Optimization
Lead rate card collection, benchmarking, and market intelligence activities to ensure competitive pricing.
Negotiate contracts, rate cards, usage rights, exclusivity terms, and bundled commercial packages with influencers and vendors.
Identify cost-saving opportunities and deliver procurement savings targets while maintaining campaign effectiveness and quality.
Monitor vendor spending and provide recommendations to optimize procurement budgets and improve ROI.
Campaign Procurement & Execution Support
Consolidate quotations from influencers and vendors based on campaign requirements and conduct commercial comparisons.
Partner with the Marketing Services to propose the most cost-effective sourcing solutions.
Ensure procurement compliance throughout campaign execution.
Stakeholder & Process Management
Collaborate closely with Marketing Services, Finance, and Legal to ensure smooth project execution.
Work with Finance to ensure accurate budget tracking and rebate tracking.
Support the development and implementation of procurement policies, SOPs, and governance frameworks for influencer marketing procurement.
Reporting & Continuous Improvement
Track procurement KPIs including savings, vendor performance, spending analysis, and procurement cycle time.
Prepare periodic reports and business insights for management.