Manager, Media Planning

Responsibilities

• Lead annual strategy sessions, quarterly business reviews (QBRs), and campaign roadmaps, translating overarching business targets into actionable, high-impact marketing and media strategies.
• Proactively identify portfolio expansion opportunities, unlock new revenue streams, and champion client satisfaction to drive long-term retention.

Integrated Media Strategy & Campaign Planning

• Develop end-to-end, integrated media strategies combining digital channels (Search, Social, Programmatic) and traditional/non-biddable channels (TV, Print, Radio, OOH/DOOH, Cinema, Digital IOs).
• Define clear, measurable performance benchmarks and KPIs, ensuring media allocations align with client investment strategies and brand priorities.
• Partner with internal specialists (Planning, Investment, Activation, Content, Analytics) to deliver cohesive, data-led communications solutions.

Campaign Execution, Operations & Governance

• Oversee end-to-end execution, launch accuracy, and quality control across all media channels, maintaining robust documentation, approvals, and audit readiness.
• Coordinate across regional hubs, local markets, and external partners to ensure consistency of delivery, process optimization, and compliance with agency standards.
• Act as the operational escalation point to resolve delivery, billing, technology, and implementation challenges across internal and external stakeholders.

Commercial Management & Financial Stewardship

• Manage account P&L, accurate revenue forecasting, scope control, and commercial compliance against contractual targets.
• Oversee client media investments, managing budget allocations, spend tracking, reconciliations, invoicing, credit notes, and accruals with full client transparency.
• Partner with Finance and Operations teams to ensure timely billing, revenue recognition, and proactive resolution of financial discrepancies.

Data Analytics, Optimization & Reporting

• Analyze campaign performance using tools such as Google Analytics, Adobe Analytics, PowerBI, Clear Decisions, and Evogenious (TV) to derive actionable strategic insights beyond surface-level metrics.
• High Net Promoter Scores (NPS) and successful contract renewals across assigned portfolio.

Requirements

• Strong fluency in media math, financial stewardship (reconciliations, billing, accruals), contract management, and account profitability.
• Exceptional presentation, negotiation, and written/verbal communication skills, with experience managing executive-level clients.
• Self-driven ownership with demonstrated ability to guide, mentor, and elevate junior team members in a fast-paced environment.

Client Champion & Trusted Advisor

Build and nurture strong, long-lasting relationships with senior client stakeholders based on trust, transparency, and proactive communication. Act as the primary point of contact and escalate/resolve challenges with confidence.

Business & Category Insight

Deeply understand client business models, market dynamics, competitive landscapes, and growth priorities across diverse sectors (luxury, financial services, FMCG, wine & spirits).

A/B Testing & Continuous Improvement

Design and lead A/B testing and experimentation initiatives to continuously optimize conversions, engagement, and ROI across campaigns.

Executive Reporting

• Deliver clear, tailored performance reports and forward-looking strategic recommendations that articulate value to senior client leadership.
• People Leadership & Cross-Functional Collaboration

Team Mentorship & Coaching

Support the growth and capability development of junior team members through day-to-day guidance, skill-building, and knowledge sharing.

Cross-Functional Synergy

Facilitate smooth collaboration between media owners, technology partners, creative agencies, procurement teams, and internal practice specialists.

Culture Champion

Drive a high-performing, inclusive, and collaborative team culture grounded in accountability and continuous learning.

Experience

At least 6-7 years of experience in media planning and client servicing in integrated advertising, with a proven track record of managing end-to-end campaigns in the Singapore market and regional hubs.

Cross-Channel Knowledge

Good understanding of biddable channels, as well as strong working knowledge on non-biddable media particularly premium lifestyle and luxury category.

Tool & Analytics Proficiency

Hands-on experience with industry analytics, research, and reporting tools (e.g., Google Analytics, Adobe Analytics, PowerBI, Excel, Clear Decisions, Evogenious).

Client Leadership & Advisory

Strategic relationship building, consultative problem solving, executive stakeholder engagement.

Integrated Media Mastery

Dynamic cross-channel planning, including performance media, direct publishers and traditional media.

Commercial Acumen

Financial discipline, budget governance, scope management, profitability tracking.

Operational Excellence

Process rigor, quality control, multi-stakeholder orchestration in the Singapore and regional markets.

People & Team Leadership

• Talent coaching, cross-functional collaboration, team alignment.
• Success Measures

Commercial Health

Achievement of revenue targets, forecast accuracy, and healthy account margin performance.

Operational Accuracy

Zero major financial/billing discrepancies and 100% adherence to governance and audit standards.

Campaign Effectiveness

Exceeding client campaign KPIs through continuous testing and data-driven optimization.

Team Growth

Positive engagement, skill progression, and capability development among junior direct reports/mentees.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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