Intern, Content Analytics, Italy

Responsibilities

• Support the analysis of digital and social media performance, monitoring key metrics such as engagement, reach, views, conversation volume and sentiment across different platforms.

Content Insights & Trend Identification

• Analyze content performance to identify top-performing formats, narratives and emerging trends, providing insights to support content optimization and strategy.
• Assist in the analysis of online conversations, consumer sentiment and emerging topics across social media, forums, blogs and news platforms.
• Support the creation of reports, dashboards and presentations, integrating insights generated through both traditional analytics tools and AI-enabled platforms.
• Conduct benchmark analyses to understand brand positioning, content strategies and digital performance compared to competitors.
• Collaboration with Strategy & Client Teams
• Work closely with data analysts, strategists and account teams to support data-driven storytelling and campaign evaluation.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communication, Economics, Data Analytics, Statistics or related fields
• Good communication and presentation skills

Skills and Experience

• Strong interest in digital marketing, social media and data analysis
• Familiarity with major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and their metrics
• Basic knowledge of data analysis tools (Excel, Google Sheets); experience with Power BI, Tableau or similar tools is a plus
• Curiosity for digital trends, online communities and content performance
• Strong analytical mindset and attention to detail
• Ability to synthesize data into clear insights
• Fluent English
• Life at
• WPP Media

& Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our

Privacy Notice

for more information on how we process the information you provide.