Product Manager, OI Activate

Responsibilities

• Expertise in cross-channel audience creation (CTV, display, video)
• Go-to-Market as Product Strategy
• Ensure partner alignment
• Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups
• Execution & Prioritization
• Maintain a prioritized, outcome-focused product backlog
• Translate product vision into clear requirements and user stories with Engineering
• Ship, learn, iterate—fast cycles beat perfect planning

Requirements

5+ years in AdTech/MarTech product, sales, or strategy

• Deep understanding of programmatic advertising, SSP ecosystems, supply-side dynamics, and agency workflows
• Track record of shipping products that agencies or partners adopted
• Uncomfortable managing process instead of driving outcomes
• Have conviction and communicate it compellingly

Willing to take calculated risks and iterate

• Understand that product success requires narrative alignment across engineering, sales, and strategy
• Hands-on in drafting positioning frameworks, use cases, and enablement materials
• Execution Excellence
• Comfortable operating with incomplete information and making decisions anyway

Why we're hiring

You're disrupting AdTech from inside one of the world's largest media companies—with startup velocity and enterprise muscle to make SSPs and agencies move. We're building

Open Intelligence Activation, a programmable platform enabling cross-channel audience orchestration, supply-side targeting, and activation across SSP partners and Publishers.

This isn't feature-shipping. It's product leadership where your AdTech expertise, AI-powered strategy, and go-to-market conviction directly determine whether our products reshape how agencies activate audiences at scale.

What You Own

AdTech Strategy & Market Intelligence

Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics

Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities

Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections before launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care

Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature)

Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live

Ruthlessly kill features that don't move the needle

Work closely with Design, Data, and cross-functional teams to unblock and drive adoption

Who you'll be working with

Global advertising agencies are finally innovating in

AdTech

—and we're leading. We have the technical capability to build what agencies need, the enterprise relationship muscle to make SSP partners move, and the startup velocity to iterate faster than incumbents.

We're literally on the edge of what's possible in supply-side targeting and cross-channel orchestration.

What you'll need

AdTech Expertise

Familiarity with cross-channel activation (CTV, display, video) Behavioral and contextual targeting

Founder Mentality

Seen products fail and succeed—you know what makes the difference

AI-Forward & Go-to-Market Focused

• Comfortable using AI as research and thinking partner for competitive analysis, market synthesis, and rapid ideation
• You've successfully launched products with Sales/Marketing alignment

Product Marketing experience a plus

Detail-oriented on user stories and acceptance criteria, but never lose sight of strategy