Content Lead

Responsibilities

• You’ll work with content contributors across the business to build AI-assisted workflows and shape how content is produced. As the function develops, there is room to build a dedicated team and grow into a Head of Content role with broader ownership.

Content Coordination & Production

• Bring visibility and structure to content produced across marketing teams
• Align priorities, maintain a content backlog, and coordinate assignments
• Establish workflows for briefing, production, review, approval, and delivery.
• Work with Brand, Design, Product, Performance Marketing, Business Development, and CRM to clarify requests and agree on deliverables.
• Balance planned work with ad hoc requests and take ownership of delivery.

Brand Voice & Editorial Standards

• Develop and apply a consistent tone of voice across channels and formats.
• Create practical messaging guidelines, terminology, examples, and editorial checklists.
• Review contributors’ work for quality and consistency, and coordinate localisation to preserve meaning and tone.

Hands-on Writing & Editing

• Write, edit, and improve content across landing pages, campaigns, CRM communications, articles, and other marketing channels.
• Turn financial topics, product information, and business briefs into clear, accurate, and engaging content for the intended audience.
• Partner with the Head of Design to ensure copy and visuals work together.
• Work with Compliance and subject-matter experts to ensure accuracy and meet regulatory requirements while keeping content readable.

AI-Assisted Content Production

• Use AI for drafting, rewriting, editing, research support, and content adaptation.
• Build reusable prompts, reference materials, and workflows to make production faster and more consistent.
• Critically review AI output for facts, structure, tone, and relevance, recognising where specialist input or substantial rewriting is needed.
• Identify opportunities to automate routine tasks and scale content production.

Requirements

• Experience writing or editing financial content and the ability to explain financial topics accurately to different audiences.
• Excellent written English and strong editorial judgement across tone, structure, clarity, and messaging.
• Experience coordinating content delivery, contributors, and stakeholders, with the ability to build processes where they are still developing.
• Practical experience using AI for professional content work and critically evaluating its output.
• Strong prioritisation skills and willingness to combine substantial writing and editing with coordination and process improvement.

Preferred

• Experience in crypto, trading, brokerage, or investment-related content.
• Experience developing tone-of-voice guidelines, messaging frameworks, or editorial standards.
• Experience working with Design and Compliance or Legal teams.
• Experience with multilingual content and localisation.
• Experience coordinating freelancers or agencies.
• Experience building AI-assisted workflows, prompt libraries, or quality checks.
• Basic scripting or automation skills.
• Please include a portfolio or relevant writing and editing samples with your application.

Requirements

• A strong hands-on background in copywriting, editing, UX writing, or a related content role, supported by a portfolio.
• Previous people-management experience or a formal Lead title is not required. This role can suit a strong senior copywriter or editor ready to take on broader ownership.

Nice to Have

The process includes a recruiter conversation followed by an interview with the hiring manager, where we’ll discuss a few short practical cases together. We’ll ask you to review our products and selected landing pages beforehand. No take-home assignment is planned.