Business Development Representative - Remote - FS455

Responsibilities

• Proactive Prospecting Identify and research potential clients and target accounts for Fresche Analytics solutions.
• Identify key decision-makers including CFOs, Finance leaders, FP&A teams, Controllers, and Analytics leaders.
• Utilize prospecting tools such as LinkedIn Sales Navigator, ZoomInfo, and industry databases to build targeted prospect lists.
• Outreach & Engagement Conduct outbound outreach through phone, email, LinkedIn, and other channels to generate interest in Fresche Analytics.
• Clearly articulate how analytics solutions can improve financial reporting, business intelligence, data visibility, and decision-making.
• Tailor outreach based on the prospect’s industry, business challenges, role, and existing technology environment.
• Lead Qualification Conduct initial discovery conversations to understand the prospect’s current reporting, analytics, and data environment.
• Identify challenges such as manual reporting, spreadsheet dependency, fragmented data, limited visibility, or inefficient financial reporting processes.
• Determine whether prospects have a potential need for Fresche Analytics solutions.
• Accurately document qualification information within Salesforce and sales engagement platforms.
• Meeting Scheduling Schedule qualified introductory meetings between potential clients and the Analytics sales team.
• Provide clear context regarding the prospect’s challenges, business priorities, stakeholders, and potential opportunity.
• Ensure a smooth handoff of qualified opportunities to Account Executives.
• Pipeline Generation Consistently generate qualified Analytics leads and opportunities.
• Build relationships with new Finance and business stakeholders within target accounts.
• Track and report on lead generation activities, meetings, opportunities, and pipeline generated.
• Collaborate with Sales and Marketing to refine Analytics-focused outbound campaigns and messaging.
• CRM Management Maintain accurate and up-to-date records of prospecting activities and interactions within Salesforce.
• Track progress against activity, meeting, opportunity, and pipeline targets.
• Maintain accurate account and contact information to support ongoing prospecting efforts.
• Market Knowledge Develop a strong understanding of the Data & Analytics landscape, including financial analytics, business intelligence, reporting, AI, and modern data platforms.
• Develop an understanding of the business challenges facing CFOs and Finance organizations.
• Work closely with Analytics Account Executives to identify priority accounts and generate qualified opportunities.
• Collaborate with Marketing on targeted Analytics and Finance-focused campaigns.
• Share feedback on prospect objections, messaging effectiveness, market trends, and customer pain points.
• Targets & Metrics Consistent outbound prospecting activity across phone, email, and LinkedIn.
• Build new relationships with Finance and business stakeholders within targeted accounts.
• Track meeting conversion, opportunity creation, pipeline generated, and overall campaign effectiveness.

Requirements

• Strong written and verbal communication skills.
• Strong phone presence and ability to engage senior decision-makers effectively.
• Ability to understand and articulate analytics and technology concepts in a clear, business-focused manner.
• Self-motivated, results-oriented, and comfortable working independently.

Job Summary

As a Business Development Representative (BDR) – Fresche Analytics, you will be a crucial member of our sales team, responsible for generating qualified leads and building a strong pipeline of Analytics opportunities. A key focus of this role will be engaging CFOs, Finance leaders, FP&A teams, Controllers, and other business stakeholders who can benefit from improved financial reporting, analytics, and access to enterprise data. Your primary goal will be to proactively identify target accounts, engage key decision-makers, qualify potential opportunities, and schedule high-quality introductory meetings for the Analytics sales team.

Responsibilities

Stay informed about Fresche Analytics solutions, customer use cases, and value propositions.

Qualified Meetings

Generate approximately 8–12 qualified Analytics meetings per month.

Pipeline Generation

Consistently contribute qualified pipeline for Fresche Analytics.

Qualifications

Proven track record of success in a BDR, SDR, inside sales, or business development role, preferably within technology, analytics, SaaS, or IT services. Experience prospecting into senior business stakeholders; experience engaging CFOs or Finance leaders is an asset.

Strong organizational and time-management skills. Proficiency with CRM and prospecting tools such as Salesforce, LinkedIn Sales Navigator, ZoomInfo, Salesloft, Outreach, or similar platforms. Experience or familiarity with analytics, financial reporting, Power BI, Microsoft Fabric, Azure Data, or related technologies is considered an asset.

What We Offer

Competitive base salary and performance-based commission structure. Premium benefits package. Advanced sales tools and resources with a company-provided technology stack. A culture of innovation and collaborative teams driven by client success. Fully remote environment with occasional US and Canadian travel as required. The opportunity to play a direct role in building and scaling Fresche’s growing Analytics business. If you’re passionate about business development, analytics, and creating new relationships with business leaders, we’d like to hear from you. We are proud to be an equal opportunity employer and are committed to fostering a diverse and inclusive workplace. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. WHAT’S IT LIKE TO WORK AT FRESCHE?

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