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Founding Sales Lead, Ecommerce

RetentionX

Responsibilities

  • Create and close net-new revenue from high-potential commerce brands.
  • Build a finite, strategic account universe and develop real relationships inside it.
  • Engage founders, CEOs, CMOs, Heads of eCommerce, Heads of Retention, CRM/lifecycle leaders, and relevant operators.
  • Run the full sales cycle from account selection and first conversation through discovery, business case, demo, negotiation, and close.
  • Use agencies, consultants, operators, customer referrals, and eCommerce ecosystem relationships as high-quality introduction paths into new-logo opportunities.
  • Develop a repeatable sales narrative around customer value, retention, LTV, growth opportunities, tracking/identity, workflows, and agentic execution.
  • Work with the CEO on strategic accounts, field strategy, pricing, and closing key opportunities.
  • Document the emerging sales playbook: ICP, account tiers, outreach principles, qualification criteria, demo flow, objections, buying triggers, and close process.
  • You build trusted relationships with a finite set of high-potential brands and ecosystem connectors.
  • You create a repeatable, high-quality sales process that can later be scaled without damaging the market.

What you will own

What this role is not

  • Not a high-volume SDR or cold-email automation role.
  • Not a role where success is measured by number of sequences, emails sent, LinkedIn connection requests, or generic demos booked.
  • Not a role built around inheriting existing inbound demand.
  • Not a customer success or account management role.
  • Not a soft partnership role where success means signing partners or having friendly ecosystem conversations without revenue.
  • Not a VP Sales role focused on hiring a team before the sales motion is proven.

What success looks like

  • You create a new source of qualified strategic opportunities that did not already exist through our inbound motion.
  • You close net-new commerce-brand revenue at strategic ACVs.
  • You help RetentionX move from founder/product-led growth toward a durable, relationship-led strategic sales engine.

Who you are

  • You have sold to eCommerce, retail, DTC, commerce technology, MarTech, CRM, analytics, or adjacent buyers.
  • You have created deals from nothing - not just closed inbound leads that marketing handed to you.
  • You are comfortable selling to founders, CEOs, CMOs, Heads of eCommerce, Heads of Retention, and CRM/lifecycle leaders.
  • You have excellent commercial judgment and know how to build trust before pushing for a close.
  • You are autonomous, high-agency, and able to operate without an SDR team, large brand, or mature sales infrastructure around you.
  • You understand that in a finite market, relationship quality matters more than activity volume.
  • You can run discovery, demo strategically, build a business case, negotiate, and close.

Benefits

  • Competitive base salary with target cash compensation.
  • Uncapped commission, meaningful equity, and a dedicated field budget to support relationship-led selling.
  • Health insurance stipend to help cover your medical needs.
  • Complete remote flexibility.
  • Paid time off (PTO) and paid holidays.
  • Flat-hierarchy, expert-driven team where your ideas, judgment, and ownership directly shape the company’s next stage of growth.
  • Work closely with the CEO to build RetentionX’s strategic sales motion from the ground up.
  • Meet your colleagues twice a year at week-long company offsites in exciting locations.