Google Ads Demand Gen Specialist

About BetterMe

• an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
• We are scaling and our specialists are leveling up. Now we're looking for talented

Google Ads Demand Gen

• Specialists ready to grow with us.
• Every line of code, every design, every idea helps millions of people become healthier and more confident.
• Find more about us on social media platforms:

Responsibilities

• Execute, manage, and optimize large-scale advertising campaigns across Google Ads, with a strong focus on Demand Gen campaigns.
• Develop and implement effective user acquisition strategies focused on performance and scalability.
• Work closely with video creatives for YouTube and Demand Gen campaigns, including creative performance analysis, hypothesis generation, and creative testing.
• Create clear briefs and collaborate with motion designers and creative teams to develop high-performing ad creatives.
• Conduct in-depth keyword, audience, competitor, and creative research to identify growth opportunities.
• Manage campaign budgets, bidding strategies, and performance optimization to maximize ROI and business impact.
• Analyze campaign and creative performance, identify trends, and proactively drive improvements based on data insights.

Requirements

• 1+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Recent hands-on experience with Demand Gen campaigns within the last year.
• Strong understanding of video-first advertising approaches, especially for YouTube and Demand Gen campaigns.
• Strong knowledge of Google Analytics, Google Ads metrics, attribution models, and performance analysis.
• Experience working with the creative side of performance marketing campaigns and scaling acquisition strategies.
• Intermediate+ level of English or higher.
• Strong analytical thinking, attention to detail, and a data-driven approach to decision-making.
• Results-oriented mindset with strong business and performance focus.
• Ability to work independently, prioritize effectively, and drive initiatives proactively.

Preferred

• Experience with Facebook/Instagram Ads, DV360, TikTok Ads, Bing Ads, or other paid acquisition channels.
• Experience working with video creatives across multiple paid acquisition platforms.

Benefits

• A mission that inspires.
• Trust without micromanagement.
• You manage your time and make decisions independently. We value outcomes, not online hours.
• Growth opportunities.
• 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
• Flexible work format.
• Choose what works best for you — office, remote, or hybrid.
• Wellness in practice.
• workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online:
• regular online workouts, partner discounts, and free access to our products.
• Health insurance & corporate doctor.
• Open communication.
• Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
• Support for sports events.
• We cover entry fees and encourage the team to compete and participate together.
• Modern equipment.
• We provide new hardware and everything you need for productive work.
• Legal & finance support.
• Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.