Paid Ads Graphic Designer

Responsibilities

• Manages multiple campaigns and deadlines, communicates progress and blockers clearly, and works well independently or with the team.

Paid Ad Creative Design

• Design high-performing static, carousel, and animated ad creative for Meta (Facebook & Instagram) paid campaigns across all case types, and expand them to YouTube and TikTok where appropriate
• Work closely with the Creative Director and performance marketing team to translate briefs, offers, and messaging into on-brand, conversion-focused ad graphics
• Design scroll-stopping headlines, hooks, and social proof/testimonial graphics built to capture attention in-feed
• Take winning ads and continually expand on them in new creative ways
• Design and adapt ad creative in Spanish when needed, adjusting copy layout and messaging for Spanish-language campaigns

Motion & Animated Ads

• Animate static concepts into simple, attention-grabbing motion—subtle movement, text animation, and looping sequences
• Use After Effects to boost engagement beyond plain static ads (no full video editing required)

A/B Testing Variations & Ad Resizing

• Rapidly produce multiple creative variations (headlines, CTAs, layouts, offers) to support ongoing A/B testing
• Adapt and resize each concept across the aspect ratios and placements a campaign runs in (feed, Stories, Reels, and other Meta placements)
• Maintain a high-volume production pace, delivering fresh ad creative on a regular cadence to combat ad fatigue
• Incorporate feedback from the Creative Director and performance marketing team to refine and iterate on concepts

Platform & Brand Compliance

• Stay current on Meta's ad creative specs and policies (text overlay limits, aspect ratios, prohibited content) to keep every ad platform-compliant
• Maintain a sharp eye for brand consistency while designing for performance

Cross-Team Support & Asset Organization

• Support the wider creative team as your ad workload allows—social media memes, general graphics, and click-worthy thumbnails
• Organize and maintain a library of ad creative assets, templates, and top-performing designs for easy reuse and scaling
• Prioritize multiple campaigns and deadlines at once, communicating progress and blockers effectively

Requirements

• A track record designing graphic ad creative specifically for Facebook and Instagram paid advertising.
• Strong Ad Portfolio

Preferred

• English & Spanish Design Ability
• Experience adapting layouts and messaging for Spanish-language ad creative when needed.
• YouTube & TikTok Ad Formats
• Experience extending ad creative beyond Meta.

Additional Information

• Review this Doc first!
• How to Prepare for the Recruiting Process - https://docs.google.com/document/d/1tCWNqlU4gNG4nQaEeo5iSKNB8A8X7xAlVCMDvZwkdDk/edit?tab=t.0#heading=h.gt6n5ybw2ujb

Why Are They Hiring a Paid Ads Graphic Designer?

Our client is hiring a Paid Ads Graphic Designer to fuel their fast-scaling performance marketing engine. This is a specialized ad-creative role—not general graphic design. You'll turn campaign briefs, offers, and messaging into a constant pipeline of static, carousel, and animated ads built to perform on Meta (Facebook & Instagram), day in and day out. Working closely with the Creative Director and performance marketing team, you'll build on winning ads, produce fresh variations for testing, and keep creative fatigue at bay—so every ad you ship has a real, measurable impact on results.

If you're an ad-obsessed designer with a portfolio of high-performing Meta creative and a love for testing, iterating, and winning—this role could be a great fit for you ✨🚀

Must-Haves

Proven Meta Ad Creative Experience

Examples of high-performing static, carousel, and animated ad creative (required).

Adobe Creative Suite & Canva Pro

Proficient in Photoshop, Illustrator, After Effects, and Canva.

Motion for Ads

Able to animate designs with movement, transitions, and text animation (not full video editing).

Multi-Placement Resizing

Experience adapting one concept across 1:1, 4:5, and 9:16 for feed, Stories, and Reels.

High-Volume Variations

Rapidly produces many ad variations for testing without sacrificing quality.

Meta Specs & Policy Know-How

Working knowledge of text overlay limits, aspect ratios, and restricted content rules.

AI Tool Experience

• Hands-on with AI software such as ChatGPT, Claude, Higgsfield, or Google Veo 3.
• Organized Communicator

Reliable Setup

Stable, reliable internet connection for a fully remote role.

Nice-to-Haves

Social Graphics Range

Comfortable putting together memes, general social graphics, and click-worthy thumbnails.

Your responsibilities include

Want to Know More About the Client?

Our client is a nationally recognized personal injury law firm making a big impact for people who need strong advocacy the most. Since 2018, they've grown 200–300% year over year—earning back-to-back recognition as the fastest-growing injury law firm in the country and a No. 261 ranking on the 2026 Inc. 5000. From car accidents to medical malpractice, they fight to ensure everyday individuals get the justice and compensation they deserve.

Headquartered in Philadelphia with a growing presence across the U.S., the firm is also revolutionizing how law connects with people. Their marketing engine blends credible brand storytelling with culturally fluent, high-performing content—across paid campaigns, influencers, AI, and viral organic storytelling. Joining their team means contributing to one of the fastest-growing firms in America—where purpose, growth, and creativity collide 🌟

Culture and Core Values

This team thrives on energy, openness, and a shared commitment to fighting for what's right. They believe in lifting each other up, pushing boundaries, and always keeping people at the heart of their mission. Here's what matters most to them:

Bring the Good Vibes

An upbeat personality that makes teamwork fun and inspiring.

Count on Me

Reliability that builds trust and keeps things moving.

Better Every Day

A commitment to continuous improvement and growth.

All In, Always

Dedication and loyalty to the mission and the organization.

Integrity First

Doing the right thing, even when no one's looking.

Never Back Down

Tenacity to push through challenges and fight for results.

Lead with Heart

• Compassion that shows up in every action and decision.
• Together, they create a culture that's unstoppable, supportive, and inspiring to be a part of. 💯

What's in it for you?

Joining this client means not just filling a role but embarking on a personal development journey. The growth potential is substantial, with opportunities to:

Work with a Trailblazer

Be part of one of the fastest-growing law firms in America.

See Your Impact in the Data

Your creative directly drives measurable campaign performance.

Level Up Your Ad Craft

Hands-on exposure to high-spend Meta campaigns, testing, and AI creative tools.

Grow with the Team

Room to grow alongside a rapidly scaling performance marketing team.

Remote Flexibility

Full-time, U.S. hours with the freedom to work from anywhere.

Performance Recognition

• Your work is seen, valued, and rewarded.
• Your next big opportunity starts here—ready to take the leap? 🚀

Perks

• 13th Month Bonus (Wild right?! 🤯)
• Permanent work-from-home / remote set-up 🌴
• Health insurance 🧑‍⚕️
• Dental insurance 🪥
• Mental health insurance 🧠
• Great starting salary 💰

Growth opportunity 📈

• Performance-based raises 💸
• Prizes and bonuses 🏆
• Time

Full-time; 9:00 am to 6:00 pm EST

• This is a remote position so you can have the freedom to work from anywhere
• Miscellaneous
• Attire - business casual when in meetings
• Professional setup
• Clean background
• Good camera
• Good microphone
• Strong wifi

Tech Stack

• 🎨 Adobe Photoshop & Illustrator – Core ad design
• ✨ Adobe After Effects – Animated ads and motion
• 🖼 Canva – Fast variations and templates
• 📱 Meta Ads placements – Feed, Stories, Reels specs
• 📂 Google Drive & G-Suite – Asset library and collaboration
• 💬 Slack – Team communication
• 🤖 ChatGPT, Claude, Higgsfield, Google Veo 3 – AI creative tools

Compensation

$9,600 - $14,400/yr