Social Media Manager

Responsibilities

• Manage and schedule social media content across multiple client and personal branding accounts, primarily Instagram.
• Maintain and manage content calendars in Excel, ensuring clients have a consistent 2–3 month pipeline of scheduled content.
• Organise and repurpose different types of content, including reels, lifestyle content, personal branding content and piece-to-camera videos.
• Prepare posts for publishing, including reviewing hooks, captions and content before they go live.
• Use AI tools to assist with captions, hooks and content preparation where appropriate.
• Publish content consistently based on each client's individual content strategy and schedule.
• Manage engagement across multiple social media accounts, including commenting on and engaging with relevant posts.
• Support engagement activities across relevant social media groups and communities.
• Share client content into relevant engagement groups to help maximise reach and engagement.
• Review previous comments and account activity to maintain an authentic and consistent tone of voice.
• Monitor social media trends, emerging formats and content that is performing well.
• Conduct ongoing research to identify opportunities for new content, trends and ideas that could improve engagement.
• Flag relevant trends and content opportunities to the client and recommend ideas for future content.
• Repurpose and publish relevant Instagram content to TikTok.
• Help keep the overall content workflow organised and ensure nothing falls through the cracks.
• Work closely with the client to understand the strategy, preferences and positioning of each account.
• Take direction from the client and execute tasks independently with minimal day-to-day supervision.
• Support basic video editing and content production.

Skills you have

At least 5 years of experience in social media management and content creation, preferably working directly with personal brands, entrepreneurs, creators or public-facing professionals. Strong, hands-on experience managing Instagram accounts. Experience with TikTok and cross-platform content management. Excellent understanding of Instagram content, engagement and publishing. Strong understanding of social media engagement strategies, growth and community management. Excellent time management and ability to manage multiple accounts and content schedules. Proficient in using Excel or spreadsheets to manage content calendars and workflows. Comfortable using AI tools to assist with content creation, captions and hooks. Basic video editing or content production skills. Experience using Canva, Adobe Creative Suite or similar tools for basic social media content creation. Experience using social media scheduling and publishing tools. Highly reliable and consistent, with the ability to follow through on tasks without constant supervision. Comfortable working with confidential account access and handling social media profiles responsibly. Strong research skills and awareness of current social media trends. Able to quickly learn different client preferences, industries and content styles. Proactive, resourceful and comfortable taking ownership of repetitive but important operational tasks. Skills that will make you stand out: Experience managing social media for high-profile or high-net-worth individuals. Strong understanding of viral content, emerging trends and what drives engagement. Experience working with engagement groups or similar social media engagement strategies.

You'll be entitled to

Great opportunities for career growth Opportunity to work in an amazing environment