AI Content & Creative Specialist

Responsibilities

• You'll turn ideas, raw footage, B-roll, brand assets, and templates into high-quality, engaging, and on-brand content.
• Video & Content Creation Turn creative briefs, raw footage, B-roll, UGC, and existing brand assets into polished video content for social media, advertising, and other digital channels.
• Edit short-form video content and repurpose existing content into different formats and creative variations for different platforms and campaigns.
• Select strong footage, B-roll, hooks, and visual moments that make content more engaging and commercially effective.
• Produce and organise content regularly in line with the team's content calendar.
• Graphic Design & Creative Production Create high-quality static graphics, social media creatives, advertising assets, email content, and other digital creative.
• Work with existing brand guidelines, templates, references, and creative direction to maintain a consistent visual identity.
• Create and adapt creative assets for different campaigns, products, channels, and formats.
• Maintain a strong standard of visual quality across everything you produce.
• AI-Powered Content Creation Use AI tools to create and enhance video, graphics, images, animations, and other creative assets, including AI-generated visual content and creative variations where appropriate.
• Turn existing concepts, avatars, brand assets, and creative direction into finished content using AI-powered tools.
• Use effective prompting and AI workflows to speed up production while keeping content aligned with the brand.
• Stay curious about new AI tools and experiment with ways they can improve the team's creative workflow.
• Find smarter and more efficient ways to produce high-quality creative using AI and other tools.
• Creative Execution & Collaboration Work closely with the Marketing Assistant and founder to understand priorities, feedback, and creative direction.
• Take creative briefs from the Marketing Assistant and turn them into polished, on-brand content while bringing your own creative judgment to the execution.
• Work within the content calendar and manage multiple creative tasks and priorities.
• Suggest alternative versions or approaches where you believe they could produce a stronger result.
• Conduct light research into social media trends, creative formats, and content styles that may be relevant to the brand.
• Work independently while collaborating effectively within a small team.
• Organise completed assets and maintain a clean, efficient workflow.

Preferred

• Experience in wellness, beauty, skincare, lifestyle, or other consumer-focused industries.

Skills you have

3+ years of experience in video editing, content creation, graphic design, multimedia, or a closely related creative role. Strong experience creating short-form video and digital content for social media, advertising, e-commerce, or consumer brands. Strong graphic design skills alongside video editing ability — this role is approximately 50% video and 50% design. Experience with tools such as CapCut, Canva, Cuttable, or similar video, design, and AI creative platforms. Hands-on experience using AI tools as part of your creative production workflow, particularly for video, images, graphics, animation, or content generation. Strong visual judgment and an eye for polished, modern, high-quality creative. Good understanding of what makes social content engaging, including hooks, B-roll selection, creative formats, and visual storytelling. Strong attention to detail, with a high personal standard for the quality of your work. Ability to take a brief and execute independently while still contributing your own creative ideas and suggestions. Excellent organisational skills, with the ability to manage multiple creative tasks and deadlines without losing attention to detail. Strong written and verbal English communication skills. Comfortable working independently in a remote environment and collaborating closely with a small team. A strong portfolio demonstrating both video editing and graphic design work. Skills that will make you stand out: Experience creating content for e-commerce, DTC, retail, consumer, or online brands, particularly content designed to promote and sell products. Strong experience with AI-powered creative tools and the ability to demonstrate how you've incorporated them into your workflow. Experience creating paid social or advertising creatives. An understanding of creative performance metrics such as views, click-throughs, conversions, or sales, and how these can inform better creative.

Experience working with UGC content and transforming raw UGC into engaging social or advertising content.

A strong eye for current social media trends and an understanding of what makes content feel fresh rather than generic or overly stock-like. A proactive, curious mindset — you're the type of person who enjoys testing new tools, learning new techniques, and finding better ways to get the job done. A strong quality bar. You don't just aim to finish the brief; you look for ways to make the final creative sharper, more engaging, more polished, and more effective.

You'll be entitled to

Great opportunities for career growth Opportunity to work in an amazing environment