Senior Business Development Manager

Responsibilities

• our client base by approaching new clients by telephone and email, planning and preparing presentations
• and communicating our product offering.
• This role is responsible for driving sponsorship revenue growth from Asia-Pacific-based clients across our
• global events portfolio. You will identify, nurture and close new business opportunities, while growing existing
• client relationships through renewals, upselling and multi-event partnerships.
• Working closely with Content, Production, Marketing and Operations teams, you will execute sales strategies for allocated events, selling high-value sponsorship solutions to corporate organisations, professional services firms and industry suppliers. You will use strong relationship management, commercial acumen, negotiation skills and AI-powered tools to enhance prospecting, client engagement, market research, sales productivity and revenue performance.
• Develop strong relationships with sponsors and clients to secure new business, renewals, upselling opportunities and long-term partnerships.
• Develop and implement sales plans and go-to-market strategies to maximise sponsorship revenue and achieve targets.
• Create tailored sponsorship packages aligned to client objectives and commercial goals.
• Generate new business through research, networking, referrals, outreach campaigns and client meetings.
• Manage the full sales cycle from prospecting and proposal development through negotiation, contracting and account management.
• Develop strong cross-functional relationships with Production, Marketing, Operations, Editorial or Finance.
• Develop and share market knowledge to enhance client experience, product development and commercial performance.
• Leverage AI tools and data-driven insights to improve prospecting, pipeline management, client engagement and sales effectiveness.
• Update Salesforce CRM so sales activity, pipeline and forecasts accurately reflect opportunities throughout the sales cycle.
• Ensure contracts are signed and orders are processed in accordance with company procedures and compliance requirements.
• Identify new commercial opportunities, partnership models and market trends to support business growth.

Key Responsibilities

Key Accountabilities

Skills Knowledge and Expertise

• Proven track record in B2B sales, ideally within event sponsorship, exhibitions, media, publishing, information services or professional services.
• Excellent negotiation, consultative sales, communication and presentation skills, with the ability to influence senior stakeholders.
• Strong organisational, forecasting and pipeline management skills using CRM systems, preferably Salesforce.
• Demonstrated ability to utilise AI tools to improve productivity, sales execution and business outcomes.
• International outlook and willingness to travel across Asia-Pacific and internationally as required.
• Ability to self-motivate and demonstrate resilience in a competitive sales environment.
• Experience of mentoring or coaching a junior sales team member

Benefits

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported.

We offer a rewarding and flexible role within an international, growing business, with opportunities for personal and professional development, alongside a competitive salary and benefits package including:

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25 days of annual leave + Public holidays

Employee Assistance Programme

Private medical and dental care with BUPA

Wellbeing allowance HK$3480

10 days Work From Anywhere

We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do.