SEO Specialist

Responsibilities

• Conduct technical SEO audits and implement on-page optimizations across client sites

Perform keyword research, gap analysis, and competitor benchmarking

• Build and manage content plans aligned with topical authority and search intent
• Monitor rankings, traffic, and Core Web Vitals; identify and act on trends
• Develop and execute link-building strategies
• Optimize for both traditional search and generative engine visibility (AI overviews, SGE)
• Prepare performance reports for clients and internal stakeholders
• Collaborate with content writers and developers to ensure correct implementation

Key Responsibilities

Skills, Knowledge and Expertise

• Solid foundational knowledge of on-page, off-page, and technical SEO
• Familiarity with tools like Google Search Console, Ahrefs, Semrush, or Screaming Frog
• Understanding of HTML/CSS basics as they relate to SEO
• Ability to read and interpret GA4 data

Strong written and verbal communication in English

• Analytical mindset — able to isolate variables and run experiments
• Experience with SEO campaigns (personal projects count)

Competitive salary

• Fixed schedule: Monday–Saturday, 6AM–2PM
• Islamabad office
• Exposure to live international clients
• Collaborative team environment