Sales Development Representative

Responsibilities

• You'll be responsible for building and maintaining a healthy top of the sales funnel by proactively identifying, engaging and qualifying new business opportunities. Working closely with Business Development Managers and the wider Commercial team, you'll generate high-quality meetings through outbound prospecting, account research, networking and targeted outreach. This role is focused on creating a consistent pipeline of qualified opportunities that progress into strategy sessions, audits and ultimately larger implementation projects and long-term client relationships.
• Actively research and identify high-value prospects that align with CTI’s expertise in digital transformation and commerce.
• Conduct initial discovery calls to understand client challenges and ensure their goals align with our service offerings.
• Work closely with the Sales and Growth teams to refine pitches and ensure a seamless handoff of qualified leads.
• Manage your outreach activities within our CRM (HubSpot), providing regular updates on lead status and performance metrics to senior leadership.

Requirements

• Proven experience in Sales Development, Business Development or Lead Generation, ideally within a digital agency, technology or SaaS environment.
• Strong ability to engage prospects across phone, email, LinkedIn and networking, with confidence to reach and influence senior stakeholders.
• Demonstrated skill in identifying genuine commercial opportunities through structured qualification conversations and thorough account research.
• Excellent written and verbal communication abilities, including personalised outreach and follow-up that cuts through the noise.

What makes us different

We break new ground.

You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.

We get stuck in together.

Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.

We stay curious.

Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.

We own it.

Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

Our Sales team drives revenue growth by identifying and securing new business opportunities while nurturing relationships with high-value clients. We operate strategically, blending technical insight with a consultative approach to solve complex digital challenges. You’ll join a high-energy environment where collaboration with marketing, tech, and account management is the standard. We’re the front line of CTI’s growth, focused on opening doors and building the foundations for lasting partnerships.

Master the Outreach

Use a mix of email, LinkedIn, and outbound calls to engage stakeholders, employing a consultative, needs-based approach to pique interest.

Represent the Brand

Act as a technical authority and brand ambassador, staying ahead of industry trends to speak confidently about our work.

What experience you need to be successful

We're looking for someone with a proven track record in outbound sales who's ready to own their pipeline and make a measurable impact on CTI's growth

CRM and data proficiency

Experience using CRM platforms (preferably HubSpot) to manage pipeline and activity, with a data-driven mindset for tracking KPIs and performance metrics.

Resilience and self-motivation

Comfortable working towards activity and pipeline targets, staying focused and positive through the inevitable challenges of outbound sales.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!

Some useful info

Interview process

We’ve designed our process with you in mind. This is as much an opportunity for you to make sure CTI Digital is right for you as you are for us.

Screening Stage

A 30-minute exploratory call with our Talent Team.

1st Stage

Video call with our Head of Sales. A chance to explore the role and responsibilities.

2nd Stage

A face-to-face interview with one our our Sales Directors and the Head of Sales. We’ll probe around your commercial experience and approach to client relationships.

Offer

If we think it’s a good fit, we’ll make you an offer!

What's in it for you?

• 🏖️ 28 days annual leave, in addition to the bank holidays
• 🏠 Hybrid-working - we’re in the office twice a week
• 👶 Workplace nursery scheme
• 🏥 Health cash plan
• 🛡️ Life insurance 2x annual salary
• 🚴 Cycle-to-work scheme
• ⏰ Flexible working hours
• 🧠 Employee well-being and mental health programme
• 🐶 Relaxed working environments - office dogs welcome!
• 🎉 Company socials and lots of fun!