Senior Product Designer (Mobile)

Responsibilities

• Own end-to-end design of native mobile experiences from discovery through to shipped, measured, and iterated product.
• Design and champion reusable patterns and components that scale across the mobile product, knowing when to use the design system and when to push it forward.
• Prototype early and often, in Figma, code, or AI-assisted tools, to make ideas tangible for your team and stakeholders faster than a deck ever could.
• Champion the user and improve ASOS's accessibility standards in everything you ship.
• Understand the technology, data, and business logic underpinning the experiences you design, and design with those constraints, not around them.

Requirements

• You're a systems thinker — comfortable designing a single flow and the scalable pattern behind it, so the whole team moves faster because of your work.

Bring native platform craft

deep fluency in iOS Human Interface Guidelines and Material Design, with pixel-perfect execution and an eye for motion and interaction detail. Collaborate closely with a cross-functional team including product managers, engineers, business partners and stakeholders, driving end-to-end delivery and being accountable for the performance and success of your initiatives. Conduct and apply quantitative and qualitative research to validate design choices and keep decisions customer-led. Use AI tools as part of your own practice, for exploration, prototyping, and production, and help the wider team build that fluency.

Communicate design decisions, trade-offs, and research findings clearly and early, and use that clarity to influence stakeholders. Stay close to what's next, new AI capabilities, native platform updates, and emerging interaction patterns, and bring that thinking into the work.

About You

• You have significant experience designing native mobile products, with deep fluency in iOS and/or Android platform conventions and a portfolio that shows real craft, not just wireframes.
• You prototype to think and to sell ideas and you'd rather show something working than pitch a static deck.

You're AI-native in how you work

you use AI tools day-to-day in your own design process, and you're excited to design entirely new patterns for AI-driven experiences. You have a strong track record in user research and experimentation, translating quantitative and qualitative insights into confident design decisions. You're an expert in Figma and modern prototyping tools, fluent in building and evolving design system patterns. You communicate with clarity and confidence, able to articulate design rationale and influence senior stakeholders. You're adaptive, thrive in ambiguity, and bring a growth mindset to a fast-moving, product-led environment. You care, visibly, about the customer and about shipping work that's both beautiful and effective.

BeneFITS’ Employee discount (hello ASOS discount!) Employee sample sales 25 days paid annual leave + an extra celebration day for a special moment Discretionary bonus scheme Private medical care scheme Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role

We're ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process