Media Planner

Responsibilities

• Campaign Planning & Setup Collaborate with suppliers to understand campaign objectives, business priorities, target audiences, and growth opportunities.
• Recommend media channels and targeting strategies using NIQ Segmentation Studio.
• Develop campaign briefs, timelines, budgets, and cost estimates based on the retail client's rate card.
• Advise suppliers on the most effective media mix to achieve campaign goals and maximize ROI.
• Identify opportunities to expand campaign scope and increase supplier engagement.
• Media Strategy & Optimization Design and execute multi-channel media plans across: SMS EDM Push Notifications Social Media Other relevant retail media channels Monitor campaign performance, analyze results, and recommend optimization actions.
• Ensure all campaigns align with supplier business objectives and performance targets.
• Build strong relationships with suppliers and key stakeholders.
• Conduct campaign performance reviews and business discussions with clients.
• Demonstrate clear business value and ROI to encourage repeat investment.
• Identify cross-sell, upsell, and campaign expansion opportunities.
• Prepare and present media proposals that support supplier business growth.
• Support commercial discussions and campaign pitches when required.
• Partner with internal sales and account teams to drive revenue growth and client retention.
• Execution & Coordination Liaise with the retail client's Marketing team for campaign setup, approvals, and execution.
• Oversee creative assets and ensure compliance with retail client artwork guidelines.
• Manage campaign go-live activities and troubleshoot operational issues.
• Performance Reporting & Insights Prepare pre-campaign opportunity assessments and recommendations.
• Develop post-campaign performance reports and evaluation summaries.
• Analyze campaign effectiveness and extract actionable insights.
• Present campaign results and strategic recommendations to suppliers.
• Use insights to identify future campaign opportunities and drive repeat business.
• Maintain accurate campaign documentation, project records, and performance reports.

Requirements

• Requirements Bachelor's Degree required.

Strong understanding of

Digital media channels CRM-based targeting Audience segmentation Retail media ecosystems Excellent analytical skills with the ability to interpret campaign performance data and generate actionable recommendations. Experience managing supplier, client, or advertiser relationships. Demonstrated ability to identify commercial opportunities and drive campaign growth. Experience developing proposals, campaign recommendations, or media plans that lead to increased client investment. Strong project management and stakeholder management skills. Exceptional presentation, communication, and negotiation skills. Ability to influence stakeholders and manage competing priorities. Comfortable working independently while collaborating with cross-functional teams. Experience working in a regional or international environment is preferred. Proficiency in Microsoft Office applications, especially PowerPoint and Excel.

Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates?

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NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.