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Sales Engineer

Castolin Eutectic

  • Manage sales and marketing activities for Maintenance & Repair consumables, welding consumables and equipment, wear protection, repair and coating products within the assigned territory. · Develop new customers and expand business with existing accounts by identifying maintenance problems, wear-related applications and repair opportunities. · Conduct regular customer/site visits to understand applications, maintenance requirements, operational challenges and potential areas for product introduction. · Develop technically and commercially suitable solutions based on customer requirements and prepare technical proposals, quotations and product recommendations. · Generate new applications and conduct product demonstrations, application trials and field evaluations to support business development. · Conduct technical seminars, product presentations, demonstrations and training programs for customers, distributors and sales teams. · Manage the complete sales cycle, including lead generation, opportunity development, quotation, negotiation, order follow-up, delivery coordination and payment collection. · Develop and maintain strong relationships with maintenance, engineering, production, procurement and management personnel at customer organizations. · Work closely with distributors to develop the market, identify new opportunities, maintain adequate stock levels and improve sales coverage. · Coordinate with the supply center, logistics team and distributors regarding product availability, inventory, order processing, shipment and delivery. · Support the development and training of the local distributor and/or sales force to improve technical and commercial capabilities. · Ensure timely follow-up and collection of outstanding/overdue payments from direct customers and distributors. · Maintain accurate records of customer visits, applications, trials, opportunities, quotations, orders and sales activities. · Prepare and submit regular sales reports, forecasts, opportunity pipelines and market updates within defined timelines. · Monitor competitor activities, pricing, market developments and customer requirements and provide relevant feedback to management. · Ensure technical applications, trial results, procedures and customer success cases are properly documented. · Achieve assigned sales, gross margin, new-customer development and payment-collection targets.

Education: Bachelor’s Degree/Diploma in Mechanical Engineering, Production Engineering, Metallurgy, Welding Engineering or a related technical discipline. Experience: Minimum 4–5 years of B2B industrial sales / technical sales experience, preferably in one or more of the following areas:

  • Maintenance & Repair welding
  • Welding consumables and equipment
  • Hardfacing and wear protection
  • Industrial coatings
  • Repair and maintenance solutions
  • Industrial maintenance products Experience dealing with industries such as cement, mining, steel, power, oil & gas, petrochemical, fabrication, quarrying and general heavy industry will be an advantage. Required Skills & Competencies
  • Strong technical understanding of industrial maintenance and repair applications.
  • Ability to identify customer problems and convert them into technical sales opportunities.
  • Good understanding of welding processes, consumables, wear mechanisms and/or industrial coating applications.
  • Strong B2B sales, negotiation and account-management skills.
  • Ability to conduct product demonstrations and technical presentations independently.
  • Good customer relationship and distributor-management skills.
  • Commercial awareness with the ability to manage quotations, pricing and margins.
  • Strong follow-up skills, particularly for sales opportunities and payment collection.
  • Ability to work independently and manage an assigned sales territory.
  • Good communication, presentation and interpersonal skills.
  • Proficiency in MS Office, Excel, PowerPoint and CRM/sales reporting systems.
  • Willingness to travel extensively for customer visits, site trials, distributor development and business development activities.