Lead Software Engineer - Performance Marketing

Responsibilities

• Lead and coach a small team of playable ads developers/strategists embedded within franchise-dedicated squads, ensuring high autonomy and strong performance
• Stay hands-on with playable ad production, contributing directly to the creation and iteration of high-quality playable creatives
• Oversee operational topics for the playable team, including workflows, tooling, and best practices
• Drive innovation in playable ad formats, constantly exploring new mechanics, interactions, and creative concepts to stay ahead of market trends
• Collaborate closely with the Growth Manager and creative strategists to align on priorities and franchise-level objectives
• Benchmark competitor playable ads and analyze performance data to improve production quality and effectiveness
• Act as a technical and/or strategic reference for the team, providing guidance on both development and marketing performance topics
• Support the rollout of playable ads across multiple game franchises, adapting formats to each title's creative strategy
• Contribute to defining and evolving the playable ads chapter's vision, standards, and processes

Requirements

• Hands-on, maker mindset - you're comfortable getting into production yourself while also stepping back to coordinate
• Experience with relevant playable ads development tools or frameworks Unity (Luna), Cocos Creator or other relevant platforms
• Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)
• Proven ability to mentor and coach peers
• You have entrepreneurial mindset and can adapt to a high-paced environment
• You can demonstrate excellent teamwork and collaboration skills
• You are fluent in English (fluency in French is a plus)

Team

Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.

Role

Voodoo is looking for a Lead Software Engineer for our Playable Ads team as part of our Central Growth Team. In this role, you'll lead key initiatives developed by our playable ads team, while staying hands-on with production and driving innovation in our playable ad formats across games.

Profile

4+ years of experience in playable ad or game development

Knowledge of object-oriented programming and web game development

Solid understanding of mobile marketing performance metrics and creative testing

Competitive salary upon experience

Swile restaurant lunch voucher

• Gymlib sports subscription (100% taken in charge by us)
• Sidecare healthcare coverage for your family
• Child day care facilities (Les Petits Chaperons rouge)
• Wellness activities in our Paris office
• Creative hackathon

Unlimited vacation policy

• Full stack desk and computer equipment upon your request
• Cooperate within a globally diverse team and a rich cross-cultural work environment