Head of Performance Marketing

Responsibilities

• Own and execute the end-to-end performance marketing strategy for the US market, driving optimal media mix allocation, revenue growth, and contribution margin across the entire customer journey.
• Lead and develop the local marketing team, including
• Content and Influencer Marketing, while working closely with global
• Affiliates, Email/CRM, and Google/Meta specialists
• Own a diversified media strategy spanning core performance channels such as
• Meta and Google

Preferred

• high-ticket or aspirational consumer products, such as automotive, luxury home goods, outdoor equipment, or similar categories involving longer consideration cycles and emotional lifestyle positioning.
• Demonstrated success scaling a European or international brand within the
• US or North American consumer market, including an understanding of regional preferences, seasonality, and local channel dynamics.

Experience leading or supporting

• Proficiency with modern analytics and marketing technology, such as
• for strategic planning, audience research, creative development, analytics, or workflow automation.
• Experience vetting, onboarding, and managing specialist

PERGOLUX

, we design and deliver Scandinavian-inspired pergolas and outdoor living solutions, driven by a collaborative, growth-oriented culture grounded in integrity, ambition, innovation, humility, appreciation, and unity.

, while identifying growth opportunities across

Connected TV, upper-funnel media, strategic partnerships, and emerging channels

Establish robust measurement and attribution practices across CAC, MER/ROAS, incrementality, LTV, conversion, and contribution margin to protect profitability while scaling.

Optimize complex, high-consideration customer journeys with sales cycles of

2–3+ months, connecting acquisition, nurturing, conversion, and retention strategies.

Partner with Creative and Brand teams to build data-driven performance creative strategies, conducting full-funnel optimization across acquisition, conversion, and retention touchpoints.

Collaborate directly with the Country Manager and Global Leadership on forecasting, annual and quarterly planning, market growth initiatives, cross-channel budget allocation, and agency and technology partnerships.

What You’ll Bring

8+ years of performance/growth marketing leadership experience scaling DTC or e-commerce businesses in the US market, with proven experience driving growth across high-AOV, high-consideration consumer journeys of 2–3+ months

Proven track record of directly managing

• $5M+ annual performance marketing budgets, with clear ownership of revenue, MER/ROAS, CAC, and contribution margin targets.
• Deep operational expertise across primary paid acquisition channels, particularly
• Meta and Google, alongside strong knowledge of lifecycle marketing including

Email/CRM and Affiliates

Experience developing marketing strategies beyond traditional paid acquisition, with exposure to

Connected TV, upper-funnel media, and/or strategic partnerships

• Strong command of data analytics, incrementality testing, multi-touch attribution, forecasting, CRO, and cohort-based LTV analysis.
• Strong commercial and financial acumen, with the ability to translate marketing performance into strategic decisions that directly impact revenue, profitability, and overall P&L health.
• Proven ability to build, manage, and mentor internal teams while effectively managing and holding external agency partners accountable.
• A strategic yet hands-on, egoless leadership style aligned with
• PERGOLUX’s values of unity, ambition, innovation, appreciation, humility, and integrity.

Nice to Have

Experience marketing major product launches and go-to-market strategies, including cross-channel planning, budget allocation, and performance measurement.

Experience with

• Connected TV, strategic partnerships, influencer marketing, SEO/content, and other upper-funnel growth channels
• Experience overseeing high-impact visual and UGC content strategies designed to build consideration and trust for high-ticket purchases.
• GA4, Looker/Tableau, SQL, CDPs, and advanced attribution platforms
• Hands-on experience leveraging
• AI/LLM tools
• US media-buying, creative, PR, or marketing agencies

Benefits

• Comprehensive health insurance coverage.
• Retirement plan options.
• Paid vacation and sick days.
• An international, collaborative work environment that values creativity and innovation.
• Professional growth opportunities in a rapidly scaling e-commerce company.
• Team culture & events including team-building activities, seasonal celebrations, and after-work gatherings.
• Employee discounts on all

PERGOLUX

• products.
• Comfortable workspace with complimentary snacks and beverages.

How to Apply

• To apply for this role, please submit your application through our official channels.
• Learn more about us on the
• PERGOLUX Career Page and follow our updates on
• PERGOLUX LinkedIn