General Manager - Ashburn

Responsibilities

Community Building & Studio Launch

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.

Leadership & Team Development

• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.
• Lead onboarding and operational training initiatives.
• Foster a culture of accountability, collaboration, and hospitality.
• Conduct regular coaching conversations and performance check-ins.

Studio Launch & Operations

• Partner with ownership on launch readiness.
• Establish operational processes and studio workflows.
• Build schedules, staffing plans, and operational standards.
• Ensure every aspect of opening day is executed successfully.
• Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch.

Sales & Business Development

• Drive founding membership sales.
• Execute pre-sale and launch campaigns.
• Coach the team on consultative sales techniques.
• Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs.

Ownership Partnership

• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.
• Support future studio openings as the brand grows.

Requirements

• 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment
• Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context
• Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written
• Strong sales instincts with experience driving revenue targets and coaching others to do the same
• Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail
• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued
• Ability to stand and move throughout the studio for extended periods
• Ability to lift up to 30 pounds

SUCCESS IN THIS ROLE

You’ll be successful in this role if you

• Care deeply about operational excellence and would take pride in launching a studio on time and fully prepared.
• Enjoy identifying great people and building, onboarding, and developing a high-performing team.
• Are energized by ambitious sales goals and motivated to build strong pre-opening momentum.
• Love connecting with people and creating genuine excitement within the local community.
• Thrive on building strong systems, clear expectations, and a positive culture that support long-term success.

GROWTH OPPORTUNITIES

Following a successful studio launch, this role transitions into leading ongoing operations and may expand to support additional studio openings and multi-unit growth as JETSET continues to scale.

WHAT WE'RE LOOKING FOR

• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred
• Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

REQUIREMENTS

• Ability to commit to travel for a 5-day Instructor training at one of our Regional Training & Support Centers
• Flexible availability, including the availability to work mornings, evenings, weekends, and holidays as business needs require

COMPENSATION & BENEFITS

• Complimentary or discounted JETSET Pilates classes
• Paid time off (PTO)

Professional development opportunities

• Additional benefits—including performance bonuses, health insurance, retirement plans, and other perks—may be offered depending on the studio location
• Unlimited PTO
• Medical, Dental, Vision