CRM Planning Manager - 8 months FTC
Storio group
- Amsterdam, Netherlands
- Hybrid
- Contract
- Mid Level
- Posted
Responsibilities
- Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs.
- Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals.
- Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns.
- Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers.
- Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications.
- Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors.
Requirements
- Strong analytical capabilities with a track record of using customer data to shape commercial strategies.
- Full professional fluency in written and spoken English.