Marketing Automation Architect (CA)

Responsibilities

• Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.
• Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.
• Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.

Requirements

• Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience.
• Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.
• Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.
• Demonstrated success establishing platform governance, standards, and operational best practices.
• Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.
• Adobe Marketo Engage Certified Expert certification required or strongly preferred
• Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Preferred

• Salesforce certification considered an asset.
• AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.
• Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.
• Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.

Travel to Office expectations

For Remote Roles: If this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

For Hybrid Roles: If this role is Hybrid, there will be an expectation to reside within commutable distance to the office/location specified in the job listing. This will include, but not limited to, weekly/bi-weekly/monthly events in the office with your specific team. This is a requirement for this role.

Position Summary

The Marketing Automation Architect plays a key role in influencing the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem at PointClickCare. Reporting to the Director, Marketing Analytics & Marketing Technology, this role defines the vision, architecture, and governance of the marketing automation platform while enabling scalable, data-driven customer engagement across the buyer lifecycle. The role combines platform architecture, solution design, technical leadership, and strategic consulting, partnering with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation.

Platform Architecture, Strategy & Governance

Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.

Technical Leadership, Security Communications & Enablement

Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Required Skills & Experience

8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.

Preferred Experience

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $124,000 - $138,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

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PointClickCare Benefits & Perks

• Benefits starting from Day 1!
• Retirement Plan Matching
• Flexible Paid Time Off

Wellness Support Programs and Resources

• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program

Allyship and Inclusion Communities

Employee Recognition … and more!

It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.

When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: [email protected]

PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.