Senior Digital Marketing Manager

Responsibilities

• Own the strategy, execution, and optimization of paid digital campaigns across SEM, paid social, display, video, and remarketing — with a sharp focus on pipeline and revenue impact
• Continuously test and experiment: new channels, new ad formats, new messaging — if there's a better way, you'll find it
• Write compelling direct response copy for ads and landing pages that actually convert
• Build and present clear, honest performance narratives to the CEO and senior leadership — wins, losses, and what's next
• Partner with Sales to align digital programs with the full customer lifecycle and maximize marketing ROI
• Work with Content and Creative to develop targeted experiences across key customer segments
• Design and run A/B tests and segmentation strategies that systematically improve performance
• Manage budget and spend with Finance, keeping campaigns efficient and accountable
• Maintain and improve performance dashboards in partnership with Marketing and Revenue Ops

Requirements

• 5+ years managing B2B direct response digital marketing programs — SEM, paid social, remarketing, display/video
• Proven ability to launch and scale PPC campaigns with clear ROI; hands-on experience with CPM, CPC, and CPA media buying
• Fluency in web analytics, ad tracking, A/B testing, tag management, and CMS tools

Experience with HubSpot, LinkedIn Ads, and Google Ads

• Strong data instincts — you can dig into numbers, find the story, and communicate it clearly to any audience
• A direct, open communicator who gives and receives feedback well
• Comfortable with ambiguity and energized by a fast-moving environment where priorities shift and initiative is rewarded

Preferred

• Experience at a hyper-growth B2B SaaS company
• Familiarity with revenue operations and attribution modeling

About the Role

We're looking for a Senior Digital Marketing Manager who loves the craft of paid digital — someone who obsesses over performance data, isn't afraid to challenge assumptions, and gets genuine satisfaction from turning a good campaign into a great one. You'll own our paid programs end-to-end: strategy, execution, optimization, and reporting. This is a high-visibility role with direct exposure to senior leadership and a real seat at the revenue table.

Your Team

You'll join a collaborative marketing team and work cross-functionally with Sales, Revenue Operations, and Content/Creative. You'll report directly to the Head of Marketing and partner closely with the CEO on strategy and performance reviews. You won't be handed a playbook — you'll help write it.

What would make us excited

Background writing direct response or performance marketing copy

Finix is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected class.

Role: Senior Digital Marketing Manager

Level: IC4+

Location: San Francisco, CA

Base Salary Range: $140,000/yr to $190,000/yr + equity + benefits

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries at our headquarters in San Francisco, California. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.